As Baby Boomers age, so do their offspring. The target customer for financial services institutions and credit card companies is someone between the ages of 15 and 24 – the teenager.

Affinity relationships have the ability to bolster a credit union’s card portfolio. Learn how one credit union leveraged its affinity relationship into a 41.3% credit card penetration and a 9.58% 12-month credit card loan growth.

Are affinity cards another way to continue credit unions’ double-digit credit card growth momentum?

Reach the 16-25 year old demographic using their primary mode of communication, the online channel, and fun, humorous streaming videos produced by BankerSpank.com.

By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!