Debra Sondak

RECENT POSTS BY DEBRA SONDAK

By Debra Sondak | Aug. 7, 2007

As Baby Boomers age, so do their offspring. The target customer for financial services institutions and credit card companies is someone between the ages of 15 and 24 – the teenager.

By Debra Sondak | May 21, 2007

Affinity relationships have the ability to bolster a credit union’s card portfolio. Learn how one credit union leveraged its affinity relationship into a 41.3% credit card penetration and a 9.58% 12-month credit card loan growth.

By Debra Sondak | April 30, 2007

Are affinity cards another way to continue credit unions’ double-digit credit card growth momentum?

 

Is Your Inbox Missing Out?

Sign up for the CreditUnions.com free newsletter and be the first to read our newest coverage of credit union strategies and insights.

sign up today

 

 

By Debra Sondak | Jan. 29, 2007

Reach the 16-25 year old demographic using their primary mode of communication, the online channel, and fun, humorous streaming videos produced by BankerSpank.com.

By Debra Sondak | Nov. 6, 2006

By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!

VIEW ALL POSTS BY DEBRA SONDAK
 

Contact Debra Sondak


2000 characters left