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E.C. Harrison is a freelance writer for Callahan & Associates. With more than 25 years of experience in writing and editing, he has spent most of his career helping readers understand the latest developments in technology, financial services, and government affairs. He has previously served as a newspaper writer and editor, magazine editor, book editor, speechwriter, and digital marketing manager.
E.C. has received numerous awards for public service, news writing, technology research papers, and marketing/advertising material. A native of South Carolina, he holds a bachelor’s degree in English from the University of South Carolina, where he specialized in creative writing and minored in news-editorial journalism.
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
Three credit unions offer five ways to approach member experience and build successful programs.
Friction happens, but credit unions are taking steps to improve the member experience across branches, call centers, digital banking, and more.
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Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more can be done.
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.