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As member growth continues to challenge the industry, a look at the experience of community chartered credit unions reveals that it takes time to generate market momentum.
Credit union credit card growth outpaced all other finanical institutions in 2006. They are recapturing the card business
by providing more trusted value.
Retail outlets provide credit unions with an opportunity to counter slow member growth as well as create added value to current members.
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With the current rate environment and net interest margin stabilizing, credit unions can leverage excess capital to bring in shares.
Read one Gen Yers reaction to a credit union planning session and how credit unions can use core strengths to reach a younger market.