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Salvador Lopez is the senior demand generation specialist at Callahan & Associates and is a member of the company’s client success unit. Salvador helps ensure that credit unions are aware of how Callahan’s resources can help improve their performance and better serve members.
He owns a Bachelor’s degree in Public Relations from the University of South Florida and a Master’s degree in Intercultural Communications from the University of Miami. While obtaining his undergraduate degree he worked as a teller at a Florida-based credit union.
Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when searching online for financial services.
Looking for a more accurate way to benchmark performance? Try these tips.
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