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With the competition just a mouse-click away, it is essential for credit unions to make sure their members have a positive experience instead of a frustrating one
For their website redesign, Call FCU centered on the user experience when deciding to add new resources and features that improved member satisfaction and increased usage.
Putting information, processes, and documents in a common digital interface creates staff efficiencies, consistencies, and preserves institutional knowledge.
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Credit unions strive to deliver a high level of member service so members receive consistent answers and messaging from all contacts with the organization. Can it be even better?
New technological developments aimed at minimizing fraud could potentially increase costs for e-mail and make it even more critical to follow best practices to ensure e-mail is delivered