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Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions. Sharon has more than 15 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC. She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
You can contact Sharon at editor@creditunions.com.
Carolina Foothills FCU is working with the City of Spartanburg to coach startups and fill a critical funding gap. That’s important because small-business support is now more important than ever.
University FCU considers community needs and institutional strengths to identify high-impact areas of service.
Altra Federal Credit Union offers tips and insight for credit unions that want to set aside an official day to positively impact their communities.
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Simple changes make it clear this California cooperative is in the people business.
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all sizes.