Sharon Simpson

Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.

Sharon has more than 15 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC. 

She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.

 You can contact Sharon at editor@creditunions.com.

RECENT POSTS BY SHARON SIMPSON

By Sharon Simpson | May 23, 2022

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

By Sharon Simpson | May 23, 2022

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.

By Sharon Simpson | May 16, 2022

Punitive fees are going away, and employee expenses are increasing. Finding member-friendly sources of non-interest income is more important than ever.

 

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By Sharon Simpson | May 16, 2022

After 18 years as CEO at the Kalamazoo, MI, cooperative, DeBoer is ready to pass the torch to a new generation of leaders.

By Sharon Simpson | April 25, 2022

Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.

VIEW ALL POSTS BY SHARON SIMPSON
 

Contact Sharon Simpson


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