Sharon Simpson

Sharon G. Simpson is a contract writer/researcher for and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.

Sharon has more than 15 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC. 

She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.

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By Sharon Simpson | March 19, 2018

A $112 million loan financed through a consortium of credit unions shines a light on the impact of the cooperative model in rural America.

By Sharon Simpson | Feb. 12, 2018

A Gen X mother shares three ways any parent, or financial institution, can encourage money management.

By Sharon Simpson | Feb. 5, 2018

Credit unions are employing different strategies to ensure they offer the right credit card rewards.

By Sharon Simpson | Jan. 22, 2018

When the loan-to-share ratio at UICCU topped 100%, and continued to grow, the Hawkeye State credit union adopted a three-pronged funding strategy.

By Sharon Simpson | Dec. 18, 2017

The CEO for University of Iowa Community Credit Union shares how developing relationships, solving problems, and uncovering opportunities have helped the cooperative thrive.