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Timothy Kolk is a 15-year-veteran of the credit card industry.Today, he runs TRK Advisors in Peterborough, NH. He has been managing partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. He has analyzed more than 300 credit card programs and is considered a leading expert on credit card program design, portfolio optimization, and program profitability management.
Card managers who have proven to be the right leader for a critical product in the past almost certainly remain just as capable in the present.
Stress test your card portfolio now before reality does it for you. A level-headed, data-driven approach will still win the day.
These partnerships can serve members and the credit union, or they can damage the cooperative. There is no one right answer for everyone, but there is a wrong approach.
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Credit unions will face headwinds in the coming year, but a well-managed credit card portfolio can weather the storm.
More than 75% of credit union credit card issuers grew at a below-average rate in 2017. How can cooperatives buck this trend in 2018?