Credit unions pride themselves on offering superior products, services, and experiences. But quantifying member value is tricky. That’s why more than two decades ago, Callahan & Associates developed the Return Of The Member (ROM) calculation.
ROM considers three core credit union functions: Return to Savers (savings), Return to Borrowers (lending), and Member Participation (product usage). Credit unions across the country use the score to support their member-facing goals, hold staff accountable to better serve members, and demonstrate the impact credit unions have in their communities.
ROM is a quantitative way for credit unions to shout out that difference to members.
Take a look at the top 10 credit unions in each asset range to see which ones made the leader board. Don’t see your credit union? Contact Callahan & Associates today to find out your score and see where it ranks.
What's Your ROM Score?
What is your credit union's ROM score? Find out the value you offer members with this Callahan metric developed especially for credit unions. Contact Callahan to see where your credit union ranks.