To improve your local search rankings, ensure there is accuracy and consistency across the web. The NAP — SEO jargon for name, address, and phone number — for your branches shouldn’t deviate from one site to the next. Every time it does, especially on the major sites, it’s a hit to your credit union's local search rankings.
With so many local listings across the web, a tool like Callahan’s newly released CUBrandMonitor is a great resource. It monitors local listings and alerts you to updates you need to make. Learn more today.
3. Get Links Pointing Your Way
Google and other major search engines consider links that direct to your site as a type of endorsement. The more links you have going to your site from trusted websites, the more important it considers your business.
For local search, it’s key to have individual pages for each of your branches that other sites can link to. Aside from helping with local SEO, it just makes sense for potential members. When someone finds one of your branches on Yelp and clicks through to see your website, they want relevant information about that branch and not the entire credit union.
Sure, creating individual pages might sound daunting, but they are critical to supplying potential members the information they need.
Aside from placing the links to your branch pages on directory sites, you’ll want to entice local sources to link to your branch pages. For example, sponsoring an event at a branch is a good way to get links from the event website to the branch website. Or, enter a branch into a local award program to get recognition for the credit union as well as links from the award site.
4. Stay On Top Of Online Reviews/Ratings
Reviews influence local search rankings in much the same way they influence the opinion of potential members. More reviews, with credit union responses, and higher average rankings make potential members think more highly of a credit union’s branch location.
These things make search engines rank a branch higher, too.
That’s why it’s necessary to stay on top of reviews across all the major sites. Respond to all reviews — not just the negative ones — to let the search engines know your branches are actively engaging members.
Of course, keeping track of reviews for all your branches can be a daunting task. That’s why tools like CUBrandMonitor, which allows users to monitor reviews for an entire branch network under one platform, can be a huge time-saver.
The shift in how potential members search for services online makes local search important. The days of users searching via desktop computer and scrolling through pages of search results are over. Today, more people are searching on mobile devices. To help users find services on-the-go, credit unions will have to shift their thinking to serve the needs of users in this condensed environment.
Can Browsers Find Your Branches?
Contact Callahan & Associates to learn more about harnessing the power of local search with CUBrandMonitor.
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