3 Points About Branch And Deposit Market Share

Credit unions across the United States are capturing market and expanding branch networks.

 
Andrew Bolton

 

5 States With The Largest Annual Change In Branches
Data as of June 30, 2014
© Callahan & Associates | www.creditunions.com

These states lead the nation in the number of credit union branches opened in the past 12 months.

gow-map-10-13-2014

Source: NCUA

 

Credit Unions With The Largest Annual Change In Branches
Data as of June 30, 2014
© Callahan & Associates | www.creditunions.com

The credit union with the second largest change in branches, Self-Help, nearly doubled its branch footprint over the past 12 months.

Name Headquarters Annual Change In Branches Branches June 2014 Branches June 2013 Total Assets
Navy VA 18 247 229 $60,494,082,714
Self-Help NC 9 19 10 $672,640,357
TDECU TX 9 39 30 $2,283,327,1718
Visions NY 9 39 30 $3,308,685,215
Dupaco Community IA 6 18 12 $1,238,204,306
Goldenwest UT 6 26 20 $1,036,997,269
Randolph-Brooks TX 6 48 42 $5,993,295,632
Summit WI 6 30 24 $2,049,853,057
America First UT 5 107 102 $6,251,767,365
CitizensFirst WI 5 11 6 $581,594,528
iQ WA 5 20 15 $532,666,0278
Lake Michigan MI 5 38 33 $3,349,304,454
State Employees' NC 5 254 249 $28,645,354,689
Co-op Services MI 4 12 8 $512,518,654
Firstmark TX 4 16 12 $856,680,571
Members 1st PA 4 52 48 $2,685,023,142
River Valley OH 4 8 4 $313,068,824
Scient CT 4 8 4 $227,359,238
Wasatch Peaks UT 4 10 6 $262,515,329

 

Source: Callahan & Associates

 

10 States With The Largest Change In Deposit Market Share
Data as of June 30, 2014
© Callahan & Associates | www.creditunions.com

New Hampshire and Rhode Island lead the industry in capturing a greater portion of local deposits.

State CU Market Share '14 CU Market Share '13 Growth in Market Share Credit Union Deposits* (000s) All Other Deposits (000s)
New Hampshire 18.2% 16.3% 11.5% $6,414 $28,898
Rhode Island 13.9% 12.7% 9.6% $4,363 $27,068
District Of Columbia 26.4% 24.5% 7.9% $14,846 $41,313
North Carolina 10.6% 9.8% 7.9% $40,156 $339,873
Virginia 13.0% 12.1% 7.8% $35,879 $239,965
Mississippi 9.5% 9.0% 6.0% $5,028 $47,900
Idaho 21.9% 20.8% 5.1% $5,748 $20,551
Vermont 20.3% 19.6% 3.7% $3,001 $11,777
Kentucky 9.5% 9.2% 3.2% $7,493 $71,297
Maryland 14.1% 13.7% 3.0% $20,245 $123,618

 

Source: Callahan & Associates
*Credit unions deposits are averaged evenly among each branch location

 

 
 

Oct. 13, 2014


Comments

 
 
 
  • And in our State, Navy Federal has opened branches nowhere near a "Navy" operation, opening branches in towns where our own State laws prohibit our CU from opening a new branch. That's one way the super-large CUs with highly flexible "associational" FOMs can do mergers all over the place, and open branches in more and more states, while NCUA and State CU administrators clamp down on FOM and branch expansion for other, usually smaller, CUs.
    Paul M
     
     
     
  • It appears that the negative numbers on the map exceed the positive numbers, and thus credit unions across America are NOT expanding branch networks. Just a few large credit unions are.
    Wayne White