What are credit union's thinking about in 2017? If the responses gathered in Callahan & Associates' annual Executive Outlook Survey are any indication, it's growth.
In response to the question, "What are your department's biggest goals for 2017?" the most popular answer was member growth, followed by loan growth, employee development and engagement, and return on assets.
But those replies were hardly the end of it. The word cloud below gives greater prominence to the words and phrases that appeared most frequently in the answers to this year’s survey. Check it out and see if your credit union’s goals are represented.