6 Metrics That Showcase The Power Of Benchmarking

Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.

 
 

Competition is keen within financial services as banks big and small plus fintech disruptors vie with member-owned credit unions for wallet share and consumers’ hearts. 

In this rapidly changing environment, how can the leaders of the industry’s most successful credit unions turn to determine how their institutions are faring? By benchmarking.

Callahan’s benchmarking tools empower savvy credit unions to measure their performance against individual institutions, state and asset-based peers, and build-it-yourself peer groups defined via hundreds of criteria. In addition, curious credit unions can easily establish a broad view of the industry or drill down into custom-made comparison groups defined by multiple criteria, including asset size, fields of membership, geography, or even mobile app providers.

The following six comparisons capture varying business models and operating resources based on asset size. Although the industry average is a useful general point of comparison, gauging performance against institutions with similar resources and other attributes makes for more meaningful evaluations. 

12-MONTH LOAN GROWTH*

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 9.05%

12-MONTH SHARE GROWTH*

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 5.20%

12-MONTH MEMBER GROWTH*

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 4.37%

12-MONTH GROWTH* IN AVERAGE MEMBER RELATIONSHIP**

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 2.95%

**U.S. Average = $18,853

REAL ESTATE LOANS/TOTAL LOANS*

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 49.35%

AUTO LOANS/TOTAL LOANS*

FOR U.S. CREDIT UNIONS | DATA AS OF 12.31.18
© Callahan & Associates | CreditUnions.com

*U.S. Average = 35.02%

Benchmarking On Your Mind?

Analyze your credit union’s performance with ease using Callahan Analytics. Using these tools can empower your credit union to set realistic benchmarking targets using custom-made peer groups.

Learn More
 
 

April 22, 2019


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