Average member relationship takes into account each financial relationship a member has with their credit union. This is a good metric to track wallet share, as the ratio measures loans (excluding business loans) and shares deposits per member. For 2012, the average member relationship was $15,336 for credit unions nationwide. Compared to just five years ago, this is a growth of 16.7% when average member relationship was $13,140 in 2007. Since last year, average member relationship has increased 3.14%.
AVERAGE MEMBER RELATIONSHIP
DATA AS OF DECEMBER 31, 2012
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Source: Callahan & Associates' Peer-to-Peer Software