The app has several pre-built categories of funds through which a user can search. In addition, users can see into what companies friends are investing. Divy aims to be a one-stop shop for investing needs, as well. Users can link accounts from other broker dealers and can trade within the app — with commissions as low as $0.10.
The idea is to make stock trading affordable to any consumer.
No. 2: Prepare For A New Product Category: Home Ownership Investing
Buying a home is expensive, and without a down payment at or near 20%, monthly costs can become prohibitively expensive. This holds especially true for young or first-time homebuyers.
Unison is looking to change that.
The company offers homeownership based on partnership, not a loan. The company will provide down payment funds for the borrower to use interest-free for up to 30 years. These funds, typically 10% of the purchase price — with the idea that the borrow puts up the other 10% — help lower the monthly price of the loan and increase purchasing power.
The kicker? Unison shares in the value of your home. When the value goes up, Unison profits as a partner. When it falls, Unison shares in the loss. According to its website, its share of the change in value is typically 35%.
In addition, Unison offers a similar deal for current homeowners looking to access the equity in their home: a response to the common HELOC.
Unison’s funding comes from institutional investors who are less concerned about the monthly income these investments generate, than the ability to diversify their portfolios. To that end, co-CEO Jim Riccitelli believes Unison has made residential real estate an irresistible asset class.
No. 3: A Unified Customer Experience Is The Holy Grail
Converting a sale or fulfilling a member need is easiest when consumers don’t need to bounce from touchpoint to touchpoint to complete the interaction.
Done correctly, this creates a unified customer experience along the transaction process. And that’s the Holy Grail.
At SaleMove, which provides engagement solutions to bring in-person customer experience online, this is achieved through a three-piece strategy.
The first, automated business logic, serves to detect consumer behaviors and respond accordingly with different prompts to further the interaction. The second is a live chat component that quickly gets the consumer in conversation with a specialist in their area of interest. And third is what called high-touch. This involves a deeper connection between consumer and company, whether through face-to-face video or screen sharing.
While SaleMove focuses on current customer experiences, Onmyway reduces friction in the customer journey to convert sales opportunities on online commerce. The company’s Zapbuy service allows customers to buy products or services directly from ads, reducing both friction in the buying process and the drop-off rate.
More From Finovate Fall 2017?