CommunityAmerica Credit Union is committed to making its workplace a dream come true its nearly 850 employees. So much so that the suburban Kansas City financial cooperative has created a position called “dream manager” whose job it is to help staffers identify and pursue their life goals. The dream manager helps them feel good, too, by adding an emphasis on physical well-being, says Debra O’Bryan, the 15-month CACU employee who holds down the role. She estimates that 40% of her time is spent conducting dream sessions, and 5% on corporate athlete instruction.
Read: What’s In A Name: Dream Manager
The holidays are a particularly stressful time of year for individuals and families already feeling financial stress. Paul Woodruff serves as vice president of community development for St. Louis Community Credit Union and its financial wellness affiliate, Prosperity Connection. Prosperity Connection jas reached more than 50,000 people through its services. Woodruff’s dual role speaks to SLCCU’s commitment to providing critical financial services in the St. Louis metro area, especially in underbanked and lower income communities.
Read: Help For The Holidays And Beyond
Return on assets (ROA) measures how effectively a credit union uses assets to generate income. Over the past 12 months, credit unions nationwide have increased the industry's average ROA by 17 basis points, from 0.79% to 0.96%.
Read: Earnings By The Numbers (3Q18)
Credit unions have attracted more than 4.9 million new members in the past 12 months, and total membership has increased 4.4%. But beyond adding members, U.S. credit unions have deepened member relationships.
Read: Member Relationships By The Numbers (3Q18)
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