Which credit unions lead in overall product adoption?

 
 

Over 2.1 million new members joined credit unions in 2012, a new crop of members from whom credit unions are looking to capture increased wallet share. Traditionally, credit unions track four major product penetration metrics to gauge their success: auto loans, mortgages, credit cards, and checking accounts.

Certain credit unions may excel in one or a few of these metrics, but which credit unions are outperforming the industry average in all of these metrics? There are 123 credit unions that outperform the industry average in all of the major penetration metrics as of December 31, 2012.

Below are 20 of those credit unions, sorted by the highest share draft penetration. We chose to sort the list by this filter because checking accounts generally indicate that a member considers the credit union to be their primary financial institution.

TOP CREDIT UNIONS IN PRODUCT PENETRATION METRICS
Data for FirstLook Credit Unions as of December 31, 2012
© Callahan & Associates | www.creditunions.com

Name State Total Assets Share Draft Penetration Auto Loan Penetration Credit Card Penetration Mortgage Penetration
Metro Health Services NE $215,131,533 91.03% 24.99% 15.47% 4.42%
Space Coast FL $3,010,395,077 86.37% 20.60% 18.77% 6.11%
Consumers IL $581,545,942 85.72% 16.38% 27.62% 5.54%
Lafayette MD $356,381,365 83.15% 51.20% 17.11% 9.43%
San Diego Firefighters CA $81,744,913 77.90% 18.86% 48.84% 5.59%
Veridian IA $2,350,047,928 77.62% 23.01% 32.32% 9.48%
California Coast CA $1,710,049,410 76.44% 16.40% 20.28% 5.04%
OnPoint Community OR $3,189,801,203 76.07% 21.91% 18.02% 10.91%
Spokane Firefighters WA $40,581,273 74.39% 34.11% 22.43% 7.11%
Randolph-Brooks TX $5,326,408,189 73.30% 20.47% 19.56% 5.47%
Florida FL $492,383,360 72.54% 23.32% 31.88% 6.78%
Premier Members CO $430,109,669 72.29% 16.20% 30.86% 8.60%
Anheuser-Busch Employees MO $1,395,672,429 72.22% 23.40% 31.00% 4.76%
OTIS ME $125,739,747 71.19% 20.04% 21.88% 10.02%
TruChoice ME $83,254,429 70.70% 23.73% 27.83% 11.18%
Hanscom MA $1,010,074,973 70.40% 18.12% 26.92% 12.44%
Michigan State University MI $2,344,662,545 70.11% 17.79% 36.49% 5.54%
First Source NY $350,848,013 69.23% 21.70% 36.82% 11.29%
Black Hills SD $966,603,327 69.18% 22.25% 21.50% 9.80%
Linn Area IA $289,100,944 69.18% 27.63% 22.37% 6.36%


Generated by Callahan & Associates' Peer-to-Peer Software.

 
 

Feb. 28, 2013


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