Credit unions in the two largest peer groups are tied for highest penetration with almost 17% of their members holding an auto loan with the credit union.
While the graph shows larger credit unions doing a better job in driving this metric, the underlying data reveals that there are credit unions in every peer group that excel. To rank in the top 10% of performance in any peer group, a credit union needs more than one-third of its members to take out an auto loan.
AUTO LOAN PENETRATION BY PEER GROUP
DATA AS OF DECEMBER 31, 2012
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Generated by Callahan & Associates' Peer-to-Peer Software.