Callahan Bowl X

Callahan & Associates predicts the winner of Super Bowl XLVIII by analyzing credit union performance data.


Sometimes, it feels really great to be wrong. For last year’s Callahan Bowl, I predicted my beloved Baltimore Ravens would lose to the San Francisco 49ers based on local credit union data. Despite my incorrect prediction, and a few others in past years, we’re back at it again for 2014. So, who does credit union data say will win Super Bowl XLVII?

In this year’s matchup, the Seattle Seahawks will represent the NFC. The team beat the 49ers in the conference championship and is known for its aggressive defense. Its cornerback, Richard Sherman, is as of late known for his post-game rant after the NFC Championship game.

Sherman and the Seahawks are up against one of the greatest quarterbacks of all time, Peyton Manning, who leads the Denver Broncos. After setting the single season record for most passing touchdowns, his sights are set on his second Super Bowl championship. Denver’s high caliber offense also includes wide receivers Demaryius Thomas, Eric Decker, and Wes Welker.

With that introduction, let’s delve into the credit union data to predict who will emerge victorious.

12-Month Loan Growth

Seattle: 4.0%
Denver: 10.4%

Denver credit unions grew loans more than two-and-a-half times faster than their Seattle-based peers.


Seattle: 64.5%
Denver: 72.9%

Similar to loan growth, Denver credit unions are more lent-out than Seattle credit unions.

Average Member Relationship

Seattle: $18,593
Denver: $15,299

Despite higher loan growth and loan-to-share ratio, Denver credit unions lag behind their Seattle peers when it comes to their average relationship with members.

Share Draft Penetration

Seattle: 69.3%
Denver: 53.7%

More Seattle credit unions members hold a checking account with their local financial cooperative. This metric is one of the stronger indicators of a consumer’s primary financial institution.


Seattle: 0.67%
Denver: 0.65%

Delinquency Rate
Data as of September 30, 2013
© Callahan & Associates
Source: Callahan & Associates’ Peer-to-Peer Analytics

In a close battle, Denver area credit unions edged out Seattle credit unions with a slightly lower delinquency rate; thus, Denver gets the point here.

Return On Assets (ROA)

Seattle: 1.43%
Denver: 0.76%

Seattle credit unions pounce on their Denver peers in this matchup, with nearly double the return on assets.

Net Interest Margin

Seattle: 2.80%
Denver: 3.02%

Net Interest Margin
Data as of September 30, 2013
© Callahan & Associates

Source: Callahan & Associates’ Peer-to-Peer Analytics
In third quarter 2013, Denver credit unions posted a net interest margin that is 22 points higher than the national credit union average and Seattle credit unions. They easily win this category.

Final Tally

Seattle: 3
Denver: 4

The credit union data points to a close contest on the field between the Seattle Seahawks and the Denver Broncos. However, Denver credit unions have a well-rounded performance that shows their team might have what it takes to pull ahead late in the game. We’re looking forward to the game — and the commercials — and wish both teams luck!


A 10-Year Review Of The Callahan Bowl



Jan. 30, 2014


  • That's OK Andrew--my Seahawks are not going to read your analysis, and can therefore disregard any prognosticatory potential it may have! :-D My staff has been "Rockin' the Blue" every post-season Friday, and we are looking forward to celebrating on Monday! GO SEAHAWKS!
    Robyn Higdon