Discover iPhoneography

Credit union videographers should look to smartphones for their filming and editing needs.


So you’d like to create some videos for your credit union or perhaps even film a new commercial. But your marketing department has a tight budget and hiring a production company is out of the question.

What kind of tools would you need? A quick search online reveals an HD video camera available for $4,300, a tripod designed for video for $1,000, and a video-editing software program for $800.

Or you could just grab the smartphone in your pocket.

When it was announced that the iPhone 4GS would include top-of-the-line video, scores of users set out to test it. The results were surprising, as consumers discovered the iPhone’s beautiful graphics and enhanced capabilities that rival professional HD video cameras.

Now, there are whole communities of iPhone filmmakers and an even an iPhone Film Festival. What’s more, entrepreneurs have started creating accessories like the DiffCase — a custom fitting that attaches the phone to different lenses, tripods, and even cinema-style camera rigs — to take production to the professional level at a fraction of the cost.

We all know that smart phone apps are changing the way members interact with their finances. Things like remote deposit capture, mobile banking, and person-to-person payments allow consumers to access their money with the touch of a finger.

But smartphones can also revolutionize the way credit unions produce and distribute their own direct communications. With apps such as Viddy, the Instagram of video sharing, and SocialCam, credit unions can think outside of YouTube and change the way members interact with their video content.

The iPhone Cinema Vimeo channel currently has 4,500 subscribers, and Viddy has reached over 10 million users. Use your iPhone content to establish a presence in these emerging channels and you’ll be rewarded with new audiences and an enhanced level of awareness for your cooperative message.


Sept. 12, 2012



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