It’s taken years for the pessimism, fear, and gridlock instilled by the recession to begin to melt away. But now that it has started, is the thaw all we expected?
Roughly two years have passed since Chrysler’s 2012 Super Bowl commercial, Halftime in America, encouraged America to pick itself up by its bootstraps. This is still a country of doers, it's just that achievements are happening in a more individualized, bottom-up way than in the past. As such, they’re sometimes harder to appreciate.
Solutions today are not cherry-picked from the garden of good graces; they’re forged individually upon risk of painful failure. Success today comes not from following some historic playbook but from breaking from the pack and creating your own formula. And leadership today comes not just from those at the top but from those too hungry to wait for someone else to solve their issues for them.
Perhaps it is no coincidence Levi’s revived the classic 1865 Walt Whitman poem O Pioneers! for its 2009 Go Forth! campaign. Its lines include:
For we cannot tarry here,
We must march my darlings, we must bear the brunt of danger,
We the youthful sinewy races, all the rest on us depend,
Pioneers! O pioneers!
All the past we leave behind,
We debouch upon a newer mightier world, varied world,
Fresh and strong the world we seize, world of labor and the march,
Pioneers! O pioneers!
In the 3Q 2013 issue of Credit Union Strategy & Performance, readers will discover experimenting and getting your hands dirty is a theme shared by all the cooperative institutions we’ve profiled.
In "Anatomy of Heritage Federal Credit Union," we show how the Indiana cooperative built its brand and product offerings by pushing its employees out of their comfort zone and into the public sphere where real community interaction happen.
Our new "Ideas In Action" section demonstrates that although the external opposition and limitations faced by credit unions sometimes seem immeasurable, no challenge is too much for this industry to handle. Whether its regulatory hurdles, MBL cap strategies, or solutions to the tax exemption debate, those willing to give up the ghost of how things were done in the past are discovering anything is possible.
For all you gear heads and tinkerers out there, don't miss Technology@CU. The publication has found a new home in CUSP, and this quarter it’s all about getting more from your core. From conversion to app development and vendor consolidation, we hope this section adds to your toolbox and inspires you to take up the reins of your technology future.
Lastly, "Diversions" provides ways to turn your workplace into a modern — yet functional and productive — environment that employees will be glad to call their own.
Don’t let your fears, your peers, or the limitations of your local economy tell you it can’t be done. It’s still halftime in credit union land. Are you ready to play?