Financial institutions collect and have access to a treasure trove of member information. Finding ways to use it to better the member experience, however, is hard. But not impossible.

It’s become more common for credit unions to deploy analysts and build analytical-focused departments to help information-rich, time-poor organizations make informed decisions in near real-time. In finding analytical solutions to common challenges, credit unions are finding new ways to put member data to work.

Here’s how today’s credit unions are using analytics to their advantage. 

Callahan Collections

Business Intelligence

By Marc Rapport | Sept. 23, 2019

The Indiana cooperative is deploying dashboards and robotics to go where Excel has never gone before.

By Marc Rapport | Aug. 19, 2019

How the Green Mountain State cooperative cultivated talent from within while building out analytics capabilities.

By Marc Rapport | July 15, 2019

Five credit union leaders dish on what they did well and what they’d do differently when launching an analytics program.

 

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By Marc Rapport | May 6, 2019

How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.

By Marc Rapport | Jan. 7, 2019

The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.