Financial institutions collect and have access to a treasure trove of member information. Finding ways to use it to better the member experience, however, is hard. But not impossible.
It’s become more common for credit unions to deploy analysts and build analytical-focused departments to help information-rich, time-poor organizations make informed decisions in near real-time. In finding analytical solutions to common challenges, credit unions are finding new ways to put member data to work.
Here’s how today’s credit unions are using analytics to their advantage.
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.