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Financial institutions collect and have access to a treasure trove of member information. Finding ways to use it to better the member experience, however, is hard. But not impossible.
It’s become more common for credit unions to deploy analysts and build analytical-focused departments to help information-rich, time-poor organizations make informed decisions in near real-time. In finding analytical solutions to common challenges, credit unions are finding new ways to put member data to work.
Here’s how today’s credit unions are using analytics to their advantage.
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Wings Financial’s member engagement score leverages modern methods to answer an age-old question.
The Maryland credit union plans to soon go live with a decisioning system that provides speed, flexibility, and fairness.
John Sahagian’s career parallels the development of data as a marketing and member-engagement tool at BCU.
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The Indiana cooperative is deploying dashboards and robotics to go where Excel has never gone before.
How the Green Mountain State cooperative cultivated talent from within while building out analytics capabilities.
Five credit union leaders dish on what they did well and what they’d do differently when launching an analytics program.
How a New Jersey credit union uses new tools to automate old jobs and free up staff to serve members better.
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.