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When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky cooperative.
More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
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Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Credit unions across the country are deploying creative solutions to engage members and encourage savings.
The SECU Foundation relies on personnel and resources from across its parent credit union to increase capacity and visibility.
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Before they were hashtags, the concepts of #payitforward and #GivingTuesday were entrenched in the ethos of the industry.