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Strategy & Performance 2Q 2014

Letter From The Editor

Be The Good News In Bad Times

Consumer Sentiments And Employee Insights
Real lessons from online review sites.

Voices In The Industry

The Value Of A Low-Income Designation
How Suncoast Credit Union leveraged previously untapped benefits.

Lessons From The First Few Months At The Helm
Doug Fecher, CEO of Wright-Patt Credit Union, talks about leadership styles and what it takes to be the driving force behind a credit union.

Our Take

Embrace Culture Change And Use Technology To Build A Brand
Callahan's leadership team weighs in on what's happening around the industry.

State In The Spotlight
How do credit unions in Texas stack up against the nation?

Industry Performance

By Jay Johnson

Nearly 100 Million Members Strong And No End In Sight
New milestones remind the industry where it's been, but that all pales in comparison to where credit unions are going.

Industry Performance By The Numbers

Anatomy Of Navy Army Community Credit Union

By Rebecca Wessler

What's In A Name?
Clever acronyms and marketing buzzwords can only take a brand so far. That's why Navy Army Community Credit Union has spent the past 10 years taking action that speaks louder than words.

A Fresh Market For A New Charter
Lessons learned during an expansion into Texas' Rio Grande Valley have informed policies and practices throughout the NavyArmy footprint.

A Loan Star State Of Mind
Lending in South Texas might be riskier than some institutions' appetites allow, but NavyArmy enjoys a little spice in its portfolio.

Running A Tight Ship In South Texas
How the right mix of staffing, incentives, and process improvements at NavyArmy buoy this seaside institution's bottom line.

Pass The Torch, Keep The Flame
NavyArmy witnessed a year of growth and change in 2013. Now, CEO Sarah O'Brien is preparing to steer the credit union into its next phase of development.

Download the Anatomy Of Navy Army Community Credit Union PDF.

Ideas In Action

By Aaron Pugh

Embrace The Long Game In Business Lending
Cultivating tomorrow's MBL success starts with serving a wider spectrum of borrower demographics and business needs today.

You Can Do It, They Can Help
Incubators and other like-minded organizations help credit unions connect with entrepreneurs and new businesses.

A Strategy To Enhance Lending Opportunities
Self-Help's independent loan fund allows it to meet the needs of underserved borrowers without creating undue risk.

Many Hands Make Fundraising Easy
Northern Credit Union in Ontario, Canada, uses crowdsourcing to rally the community around philanthropic missions.

Divide The Risk, Multiply The Impact
Veridian Credit Union shares four rules for venture capital investment.


By Erik Payne

8 eService Developments For 2015 And Beyond
The annual Technology Priorities Survey from Callahan & Associates reveals how cooperatives are building better digital interactions with their membership, one click and tap at a time.

More Than A Website
Next-generation strategies for organization, accessibility, and content can transform an aging channel into a vibrant one.

The Mighty Mobile Opportunity
How credit unions are using payments, loan applications, and location-based offers to build a big user experience in a small delivery channel.

Mobile Lessons From Payment Space Invaders
Just like in the classic Atari game, a solid offense is the best way to defend against outside companies coming between you and your members.


Service With A Style
By Leigh Anne Terry
Our parents might have taught us not to judge others by their appearances, but an institution's dress code has far-reaching effects on its success.

Let Your Clothes Do The Talking
By Drew Grossman
Four ways credit unions are working their wardrobes in support of a larger cause.

Get LinkedIn, Not Leftout
Do you know your industry's CEOs? Test who and what you know with this quarter's crossword puzzle.

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