Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place to take its financials, its members, and its community to new heights.

One difference between community banks and credit unions is a banker’s emphasis on ROE and a credit union’s emphasis on ROA.

A former bank executive points to mission and long-term strategy as the primary differences between credit unions and banks.

SPIRE’s expansive strategic planning process ensures that the right people, processes, and technology never fall through the cracks.

SPIRE FCU is diversifying its income streams and investing in core competencies to succeed in today’s competitive lending environment.

SPIRE FCU got residents of the Twin Cities to fall in love with its brand. Here’s how you can do the same.