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Though new to the institution, Sandy has become an integral part of the marketing team. Here he discusses his role in the marketing strategy at SPIRE and the importance of advancing technology, but remaining member focused.
Stoltz shares the history of SPIRE as well as the keys to success in his role as CEO and president.
The number of branches a credit union has can impact its financial performance, from balance sheet growth to efficiency and productivity.
Summit Credit Union builds different brick-and-mortar locations to suit specific purposes and goals. CEO Kim Sponem shares why you might want to toss out your branch blueprint, too.
By creating new jobs or redefining old ones, credit unions are making branches more efficient and profitable.
How three credit unions brought sales activity into — and in one case, out of — the call center.
A letter from the Managing Editor.
Comments from online review sites can help credit unions refine their branch and call center operations.
Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place to take its financials, its members, and its community to new heights.
One difference between community banks and credit unions is a banker’s emphasis on ROE and a credit union’s emphasis on ROA.
A former bank executive points to mission and long-term strategy as the primary differences between credit unions and banks.
SPIRE’s expansive strategic planning process ensures that the right people, processes, and technology never fall through the cracks.
SPIRE FCU is diversifying its income streams and investing in core competencies to succeed in today’s competitive lending environment.
SPIRE FCU got residents of the Twin Cities to fall in love with its brand. Here’s how you can do the same.
In the face of economic success also shared with key competitors, credit unions must ramp up efforts to differentiate themselves through member-oriented products, services, and operational investments.
Credit unions are divided on whether member payouts for referrals achieve the maximum results.
Referrals aren’t just about boosting membership. For institutions like Affinity Plus, they’re also a way to benchmark your overall effectiveness as a cooperative.
Sometimes all members need to generate referrals is the opportunity to interact with others.
After the economy dealt SPIRE a bad hand, the credit union used creative branding and strategic partnerships to restore its financials and reconnect with its community.
This credit union knows how to make the best of hard times and capitalize on good ones.