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Today’s consumers expect instant gratification, which is why credit unions must continue to emphasize convenience in all technological and marketing endeavors.
A long-time supporter of shared branching discusses how the credit union greeted shared branching with open arms. It was an opportunity to provide increased services for their members and it helped level the financial playing field.
Shared branching enables credit unions to compete with the largest national banks in a cost-effective, member-friendly manner.
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