Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

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From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.

Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.

This week, CreditUnions.com shines a light on six cooperatives that have embraced the nonphysical side of banking.

With a little imagination and effort, any cooperative can afford virtual agents, ultra-efficient contact centers, and click-for-a-call capabilities.

By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.

Credit unions can complement brick-and-mortar strategies and enhance their contact center’s reach with live chat.

With $4B in assets and an aversion to brick-and-mortar, PSECU has no problem moving products and services through the virtual channel.