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Citadel FCU’s new mobile-responsive website is one part of a larger initiative to build the optimal digital experience.
Five can't-miss data points featured this week on CreditUnions.com.
Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
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This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Tennessee-based Leaders Credit Union serves a mix of demographics not unusual for many Mid-South American towns. In many ways it is a typical credit union, however, it is also aggressively expanding its digital services.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
Product meets marketing meets members in this small-town credit union that delivers high-tech solutions.
Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
This week, CreditUnions.com shines a light on six cooperatives that have embraced the nonphysical side of banking.
The annual Technology Priorities Survey from Callahan & Associates reveals how cooperatives are building better digital interactions with their membership, one click and tap at a time.
One California credit union lets members virtually apply for and close almost any loan imaginable.
The best multichannel strategy requires designing functions and features specifically for that medium.
With a little imagination and effort, any cooperative can afford virtual agents, ultra-efficient contact centers, and click-for-a-call capabilities.
As legal precedents and legislative guidelines pave a clearer path for adopting electronic signatures, credit unions have become more comfortable ditching ink and paper.
The latest survey from Callahan & Associates takes a deep dive into technology deployment metrics and investment trends to spotlight the growing momentum behind virtual business strategies.
By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.
Digital technology is significantly — and continuously — changing how marketers do their jobs.
Credit unions can complement brick-and-mortar strategies and enhance their contact center’s reach with live chat.
From security to payments, incorporate best practices from today’s bleeding edge providers.
With $4B in assets and an aversion to brick-and-mortar, PSECU has no problem moving products and services through the virtual channel.
Credit union are increasing technology spending in 2012, with budgets calling for investments that enhance member self-service capabilities and interactions as well as improve internal efficiences.
Scott Sylvester, COO of Consumer Credit Union, discusses how the cooperative keeps up with technology trends.
Products and services drive organic growth and deeper relationships at United FCU.
Credit unions with a local commitment and a national eye can learn a lot from United Federal's example of growth.
Credit unions must understand the technology solutions Gen Y needs today to become profitable, successful members tomorrow.
Credit Union 1 is the only state-chartered credit union in Alaska. Its field of membership includes residents and workers, who the credit union serves through its 15 branches--some reachable only by airplane--located throughout the vast state.
Credit unions are growing members, loans, and a reputation for helping members online.
Social media at its heart is a cross-marketing strategy… now make it so.
Credit unions can pump up static mobile sites with suites that offer web, text, voice, and customizable app capabilities.
In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.
Proponent FCU's mobile strategy includes different text options to meet the needs of two important segments -- Gen Y and Internet banking users interested in receiving mobile alerts.
Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.
New enrollment technology allows NARFE Premier to more effectively recruit new members from a geographically diverse pool of potential members.
Keeping track of the fast-moving technology and separating the useful from the hyped is the job of IT specialists.