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Service trumps rates at Ascend FCU, where an integrated approach aims to maximize engagement and loyalty.
Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.
Credit unions report a continued influx in shares as members seek the safety of deposit accounts.
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Several new rules are coming in the year ahead, particularly in the area of authorization requirements.
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
As the economic ramifications of COVID-19 swept through the country, the personal savings rate hit an all-time high as consumers moved their savings into deposit accounts.
Despite the Federal Reserve’s monetary policy pushing interests rates lower, credit unions are experiencing an influx of deposits as members look for safe channels to park their savings.
From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.
Gains to liquidity and member loyalty provide credit unions the flexibility and opportunity to serve their members financial needs into the new decade.
Third quarter deposit performance resulted in slightly eased liquidity pressures.