Service trumps rates at Ascend FCU, where an integrated approach aims to maximize engagement and loyalty.

Credit unions and their members adapted to a new normal. See where opportunities like for the industry in 2021.

Credit unions report a continued influx in shares as members seek the safety of deposit accounts.

Several new rules are coming in the year ahead, particularly in the area of authorization requirements.

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.

As the economic ramifications of COVID-19 swept through the country, the personal savings rate hit an all-time high as consumers moved their savings into deposit accounts.

Despite the Federal Reserve’s monetary policy pushing interests rates lower, credit unions are experiencing an influx of deposits as members look for safe channels to park their savings.

From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.

Gains to liquidity and member loyalty provide credit unions the flexibility and opportunity to serve their members financial needs into the new decade.

Third quarter deposit performance resulted in slightly eased liquidity pressures.

Credit unions across the country are deploying creative solutions to engage members and encourage savings.

What credit unions need to know about members, lending, asset quality, share balances, and more at second quarter 2019.

Utah credit unions reported robust annual deposit and loan growth.

New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.

A new name and a new leader at the helm have helped Arbor Financial Credit Union post double-digit growth in core performance areas. What’s next for the Michigan cooperative?

Would a merchant services program help your credit union grow deposits?

Five can't-miss data points this week on CreditUnions.com.

Numerica Credit Union has served cannabis businesses for five years. Learn how the shop monitors risk for these growing businesses.

An expanded footprint plus three key drivers are crucial to achieving successful commercial business growth at Vantage West Credit Union.

Nusenda Credit Union’s funds availability formula boosts member service by exceeding regulated minimums and treating outliers as outside the norm.

Based on June traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

What credit unions need to know about members, lending, asset quality, share balances, and more at first quarter 2019.

Five can't-miss data points this week on CreditUnions.com.

Canvas Credit Union’s 18-month-old account was designed with younger members in mind and has attracted millions in deposits to the Colorado cooperative.

Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.

Innovations Federal Credit Union is a story of success and survival. Despite bearing the brunt of three disasters this past decade, the beach-based credit union has come out all the stronger for it.

Credit unions in Missouri turned out impressive auto loan penetration and overall asset quality.

Could your credit union capture more deposits with a merchant services program?

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Coastal Federal Credit Union’s Go Green checking account pays dividends based on debit activity … and that’s it.

Share growth continued to lag loan growth, which put further liquidity pressure on the industry.

Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.

ALM First Financial Institute presenters provide in-depth look at funding, liquidity options, and strategies as asset liability management stays top of mind.

Eric Jenkins at Georgia United Credit Union puts an executive’s title to the goal of driving deposits to meet loan demand.

Nebraska’s 60 credit unions turned out a year of positive performance among all major metrics.

Pennsylvania credit unions exceeded the national average in loan growth while keeping delinquencies below average.

Callahan data shows uptick in all major metrics for Ohio’s 264 member-owned financial cooperatives.

Callahan data shows record loan originations as well as an uptick in ROA in Arkansas, Oklahoma, and Texas.

What credit unions need to know about members, lending, asset quality, share balances, and more at fourth quarter 2018.

Florida credit unions reported year-over-year growth in deposits and loans in addition to reporting the highest share draft penetration of any state in the nation.

Credit unions increased member value through lending, savings, community support, and more.

A high-yield savings account allows members and a credit union to achieve their savings goals.

Share balances are increasing across the country, but growth is especially notable at one Maryland credit union.

Five can't-miss data points this week on CreditUnions.com.

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Five can't-miss data points this week on CreditUnions.com.

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.

What credit unions need to know about members, lending, asset quality, share balances, and more at third quarter 2018.

Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.

Eight of the most popular deposit-focused articles run on CreditUnions.com in 2018.

Five can't-miss data points this week on CreditUnions.com.

Deposit balances were on the rise as annual growth hit 5.0% in the third quarter of 2018.

Five can't-miss data points this week on CreditUnions.com.

Credit unions covered their operating expenses with net interest income alone for the first time in seven years.

Share certificates at credit unions are on track to post the highest growth of any deposit account.

The movement’s membership base is growing. How are credit unions responding?

Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Five can't-miss data points this week on CreditUnions.com.

Fort Knox FCU is raising rates on its money market account to discourage members from taking their business elsewhere.

What credit unions need to know about members, lending, asset quality, share balances, and more at second quarter 2018.

A growing list of cash-back rewards for member engagement is a linchpin of Rogue Credit Union’s loyalty strategy.

Deposit balances were on the rise as annual growth hit 5.4% in the second quarter of 2018.

As the industry looks for ways to accelerate deposits, it appears Iowa credit unions are ahead of the curve with higher than average share growth.

Panelists at the Credit Union Summit during PayThink 2018 discuss Zelle, product integration, and staying relevant.

The North Carolina cooperative generates strong deposits to fuel a humming lending machine.

Five can’t-miss data points this week on CreditUnions.com.

In search of liquidity, Day Air Credit Union introduces a five-year certificate at 3.05% APY.

As membership climbs higher, the variety and number of accounts members hold also rises.

Loans, liquidity, and credit union love. How did credit unions perform in the second quarter?

As loan growth outpaces deposit growth, the industry loan-to-share ratio reaches 82.9%.

How Las Colinas FCU’s student-run branches in area elementary schools help hone a savings habit.

In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.

Ron Senci, executive vice president of lending and sales at Elements Financial, and Matt Snively, senior vice president of wealth management, discuss how deposit and wealth management strategies can work hand-in-hand to serve members as well as fund loans and provide a reliable income stream for the credit union.

Five can’t-miss data points this week on CreditUnions.com.

Technology Credit Union has repositioned its balance sheet to prepare for today’s rate environment.

An analysis of the credit union deposit portfolio suggests the industry has not started repricing yet.

Despite numbering only 19, credit unions in Vermont turned out an impressive performance.

Increases in most deposit products helped total share balances top $1.2 trillion in the first quarter of 2018.

Options exist for many credit unions to hold public funds that boost liquidity while serving the community.

Numbers show that credit unions engaged with multi-owned CUSOs outperform those who aren’t.

What credit unions need to know about members, lending, asset quality, share balances, and more at year-end 2017.

Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?

Looking at the industry's average member relationship, accounts per member, and dividend payout shows the bond credit unions and members share in 4Q17.

Five can’t-miss data points this week on CreditUnions.com.

Lottery-driven savings accounts through state leagues and individual credit unions add an element of excitement to a positive financial behavior.

Rogue Credit Union’s Ownership Account has helped members save $4.5 million in two years.

The Indiana credit union funds lending all year with an annual cash surge.

Share balances hit a record high in 2017. What else happened in the credit union deposit portfolio?

Five can’t-miss data points this week on CreditUnions.com.

Callahan & Associates welcomes Emmy Hill, retail deposit product manager for UFCU, and Laurie Thomas, member operations manager for Credit Human, for a discussion of how both credit unions — and their members — benefit from a member-sharing agreement.

How one Wisconsin credit union encourages members to reduce debt and improve their debt-to-income ratio.

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Both the average share balance and average share accounts per member for New York credit unions was higher than national averages.

Changes in auto lending and questions of liquidity highlight credit union performance in the fourth quarter of 2017.

Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

Five can’t-miss data points this week on CreditUnions.com.

In search of a new strategy to raise deposits, Credit Human partners with University FCU in a one-of-a-kind member-sharing arrangement.

Four can’t-miss data points this week on CreditUnions.com.

HSAs give members a way to save for medical expenses and credit unions the potential to increase share growth.

Credit unions post share growth in all categories.

Five can’t-miss data points this week on CreditUnions.com.

The venerable holiday savings plan still helps thousands save millions each year at credit unions across the land.

At third quarter 2017, share growth was nearly 2 percentage points slower than last year's rate.

California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.

Member-first, not bank-lite. How did credit unions perform in the third quarter?

Five can’t-miss data points this week on CreditUnions.com.

The California credit union has deployed a fleet of machines that bypass the member-to-teller schlep with the receipt.

Four can’t-miss data points this week on CreditUnions.com.

SEGs and local businesses help credit unions capture IRA and Keough balances.

Learn more about two channels of non-member deposits.

Five can’t-miss data points this week on CreditUnions.com.

Strong share growth at U.S. credit unions continued into the second quarter of 2017.

Hawaiian credit unions are performing well in mortgage, auto loans, and regular savings products; however, financial cooperatives in the Aloha State have an opportunity to increase members relationships further via loans and long-term saving products.

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

Monthly specials at an Oregon credit union attract deposits and increase community awareness.

Five can't-miss data points featured this week on CreditUnions.com.

Member, first mortgage, and share growth. How did credit unions perform in the second quarter?

These cooperatives serve the financial and the spiritual needs of members.

This generation has other long-term goals when it comes to their finances.

A new app is helping California Credit Union build $10 million a month in remote deposit volume for business services.

For the 10th consecutive quarter, credit unions increased share balances. Share balances increased a record-breaking 8.4% and neared $1.2 trillion in the first quarter of 2017.

There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

Shares, loans, and full-time employee growth. How did credit unions perform in first quarter?

For Long Beach Firemen’s Credit Union, real estate lending is driving its average member relationship.

Core deposits at credit unions surpassed $800 billion at year-end. Which shares underpinned this growth?

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.

Wyoming credit unions are all about growth. These credit unions have posted some of the strongest growth rates of any state in the nation, and it appears more and more Wyomingites are selecting credit unions to be their primary financial institutions.

The California credit union offers $5,000 to $50,000 of immediate cash availability based on the depth of member engagement with their credit union.

Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

Callahan & Associates and Alexa Bennett, marketing manager for Northern FCU, discuss how the credit union turned ACH data into lending gold.

Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.

The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.

If credit unions continue on their current path, will they be able to fund future loans solely through share growth?

Credit unions have ramped up marketing efforts and are reaping the benefits.

Five lessons in growing and improving the credit union deposit portfolio.

Five can't-miss data points featured this week on CreditUnions.com.

Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.

A surge in deposits helps prepare the books for interest rate increases.

Real comments from online review sites to inform strategies, policies, and practices.

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the third quarter of 2016.

Besting national averages across various penetration and efficiency rates, financial cooperatives in the Keystone State are efficiently serving members and expanding books of business with their current staffing models.

Credit union asset, loan, share, and member growth were strong in the third quarter of 2016, both for the industry and on a state-by-state level.

Core deposits have accounted for the bulk of share growth in 2016. Learn about past performance while waiting for third quarter numbers.

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

The credit union's checking account for members with sub-600 credit scores provides a needed member benefit while also mitigating risk.

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the second quarter of 2016.

This quarter, Credit Union Strategy & Performance is all about showing off successes and looking forward to the future.

The Loan Star State has the highest number of credit unions at 475, and its stellar growth and member metrics evokes the saying “Don’t mess with Texas.”

Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.

Account opening action is still mostly in the branches.

A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.

Five can't-miss data points featured this week on CreditUnions.com.

Five data points from this week on CreditUnions.com.

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.

Rogue Credit Union beats the market and its peer averages with an ownership savings account.

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the first quarter of 2016.

Future shock, building a credit union blockchain, and a sustainable initiative to create credit union awareness were all topics at America’s Credit Union Conference.

As the cooperative celebrates its third anniversary, a survey shows 31% of members have opened a savings account for the first time in their lives.

Seeing low levels of financial resiliency, the California-based institution created products to help members meet their short-, medium-, and long-term goals.

Low oil prices can seem great at the pump, but some states are feeling the pinch.

Learn how credit unions performed in first quarter 2016 and find new opportunities in today's economic environment.

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.

Credit unions again set new marks in major measurements of industry strength, and Callahan's Trendwatch webinar has the details.

How the Virginia-based institution introduced a culture of growth and set an ambitious goal for the end of the decade.

A break down of the industry’s financial performance and impact in fourth quarter 2015.

Which credit unions are members choosing to make their primary financial institution?

Aptitude, attitude, and opportunity have helped Leaders Credit Union develop a team of call center cross-sell superstars.

Belvoir Federal Credit Union’s tech specialists have developed an automated escheatment system to swiftly clean up old accounts.

Safe, liquid investments drive year-end "window dressing" as Feds act on long-awaited rate increase.

After only a few years, two new offices in Washington, DC, are responsible for 60% of the mortgage loan growth recorded by United Nations Federal Credit Union.

Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.

Learn how credit unions performed in fourth quarter 2015 and find new opportunities in today's economic environment.

Fourth quarter performance data showcases a milestone year, with growing momentum for credit unions and unprecedented value being generated among their membership.

How much money did credit unions lend in 2015? How much loan interest did credit unions return to members? How many institutions offered financial education? All that and more in this year's report.

Despite a red-hot lending market, credit union share balances increase through the end of the year.

This week, CreditUnions.com runs down some of the most actionable content from 2015. Use these programs and initiatives to provide a creative spark in 2016.

Learn how credit unions performed in third quarter 2015 and find new opportunities in today's economic environment.

How Dupaco’s individual development account and broader network of support helps those in need build a solid financial foundation.

Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.

Third quarter performance data showcases credit union successes in lending and shares.

Communication and a shared perspective allow this consortium to gain efficiencies in areas that are scalable and manageable with clear metrics and service level agreements.

Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?

HSAs help Elements Financial deepen relationships with select employer groups and improve the financial health of its membership base.

A Colorado credit union’s popular CD special drew in $80 million as well as rate chasers looking for a good deal during bad times.

An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.

Credit unions have found these creative strategies help raise deposits and fund lending, among other objectives.

The industry is posting record lending growth, and credit unions are increasing deposits to even out the balance sheet. See how this week on CreditUnions.com.

Share growth at credit unions has reached a significant milestone.

Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.

A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.

What do dogs, iTunes, and road trips have to do with credit unions? More than you might think.

Is the credit union footprint shrinking? Find out in this infographic.

A Texas credit union uses its prepaid debit card to provide lower-income members with access to affordable, multi-channel service.

Interra Credit Union discusses a short-term 2% CD it used to test the waters for deposits.

Interra's Chief Strategy Officer discusses a 2% CD the credit union used to increase deposits.

Digital Federal Credit Union has been building member loyalty with direct deposit early paydays.

This week, CreditUnions.com explores how today’s cooperative financial institution balances risk, perks, and member benefits.

How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year's report.

These seven charts highlight how things have changed in the past year and offer insight into what it means for credit unions moving forward.

Learn how credit unions performed in fourth quarter 2014 and find new opportunities in today's encouraging economic environment.

A review of practices that show how and why credit unions are boosting their visibility and viability.

Unpacking the takeaways from a November CD special that averaged more than $1 million per day.

BCU breaks down the strategy it used to increase shares 9.8%.

This California credit union grows deposits by focusing on checking account, and loan growth among members other financial institutions rebuff.

Whether the goal is growth or control, high-yield offerings can shape saving behaviors that benefit the member and the credit union.

The share growth strategies featured this week on CreditUnions.com will ensure the industry continues on its trajectory of superior financial performance and member service.

First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.

A hub-and-spoke strategy and outbound calling are just two pieces of the strategic puzzle that Wright-Patt Credit Union pieced together for its move into a major new market.

Millennials are not saving, but holiday spending is up.

Purdue Federal’s new rewards program has brought with it an unexpected windfall in deposits.

The Veterans Family Fund CD from America’s Credit Union offers best practices even for institutions without military field of memberships.

Credit unions across the United States are capturing market and expanding branch networks.

Growth in core deposits underscores members' trust in credit unions.

Originations at financial cooperatives in the Buckeye State increased 6.7% in 2013, one of many trends that exceeded industry averages.

Members are saving less and spending more amid the improving economy.

The nation’s 6,753 credit unions posted strong financials in the third quarter, making loans at a record pace and briskly growing membership.

The Pennsylvania institution has struck a balance between growth and stability.

Deposit market share has increased in 30 states over the past year.

Maps Credit Union is an innovation goldmine in an Oregon valley.

Protecting members from payments fraud is one way tellers add value.

In an environment in which consumers are looking for a better way, credit unions are standing apart.

The role of frontline staff will be enhanced by new technology, not replaced by it.

Australia’s oddly named bank switching legislation highlights a growing demand for easier swaps between financial institutions.

Paid options can appeal to members if they’re bundled with personalized rewards.

Smoothing over tension between employees will help improve productivity.

Share draft accounts increase 5.6%, nearly three times faster than membership growth.

Credit unions can drive lobby engagement and increase cross-sell opportunities, especially among members with a $75K-plus household income.

Member decisions are directly linked to convenience and fees. Leverage them both to your advantage.

Are you doing enough to protect your credit union and members?

NCUA advises of its top priorities, but warns recommendations may extend beyond written regulations.

With a windfall of new members in 2011, credit unions should spending 2012 ensuring those members will be valuable.

Jeff Greenert, senior portfolio manager at VyStar Credit Union, addresses the investment struggles some credit unions are facing.

SAFE Credit Union encourages members to do the sensible thing and save.

Credit unions are turning single-product users into robust cooperative members.

Members have recommitted their savings (and themselves) to credit unions.

While banks drop free checking and debit reward programs, credit unions see checking accounts as the first stepping stone in building deeper member relationships.

Even in an environment where “fee” is a four-letter word, there are friendly ways to encourage member participation and increase fee income.

The industry is poised to benefit from its growing momentum.

Co-ops are hoping to deepen services to their communities as more states allow municipal deposits, including recently New Jersey and Washington.

The cooperative business model allows credit unions to explore counter-cyclical strategies in a challenging economic environment.

Net income is improving, and credit unions are stepping up their marketing efforts.

A post-merger financial analysis of United Federal Credit Union.

Gen Y credit union members have myriad choices for depositing their money. Which do they prefer?

Small businesses drive communities, and credit unions should develop relationships with them whenever possible.

Consumers are saving more than they did five years ago; the increase in deposits is a sign of new lending opportunities.

This week, retail sales are up, and maybe it’s time for credit unions to rethink some business models.

Achieving success on and off the balance sheet is possible but requires strategic positioning.

Return of the Member score leaders for credit unions $20-$50 million in assets.

New numbers reveal positive trends, but good habits are still important.

Debit interchange regulation is moving the market away from free checking, which gives credit unions a new way to enhance member relationships.

These mid-sized Kansas credit unions are giving for-profit competitors a run for their money.

Portfolio analysis reveals increased stability of Kansas cooperatives.

Credit unions use profitability management to enhance membership value.

Growth in three key loan categories drives a 5.6% annual portfolio increase.

As 2010 comes to a close, economic releases are revealing surprising strength in the U.S. economy.

Several credit unions are taking the busy retail season and using it as an opportunity to help members.

The evolution of remote deposit finds credit unions on the mobile forefront.

The 2010 Retail Investment Services Study provides industry-specific performance data and benchmarking tools that address the needs of credit unions.

Ohio Catholic Federal Credit Union is setting the standard for building partnerships the right way.

How can credit unions provide affordable health savings accounts and protect long-term profitability and sustainability?

The structural and philosophical advantages of credit unions provide a running start in the health savings account marketplace.

Initial industry figures for second quarter 2010 reflect improvements in the financial industry.

Credit unions can use health savings accounts — which are becoming a mainstream healthcare option — to secure, strengthen, or renew SEG relationships and business partnerships.

During the "Great Recession" credit unions outperformed banks in many areas.

The market for lending is changing but don't let big shakeups overshadow the small, crucial steps that will make or break your credit union's ultimate success. Credit union consultant Chris Oldag shares best practices for all aspects of the modern market.

As the latest city to join a national initiative, Bank on DC will make mainstream financial products available – and affordable – for the District’s unbanked population.

An interview with PNC President Joe Guyaux, one of the chief innovators of the popular Virtual Wallet account, provides lessons learned for the youth demographic.

A glimpse at the cheer worthy, jeer worthy, and tear worthy stories for the week of March 29, 2010.

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By incorporating technology into every aspect of its savings account, SmartyPig sets an example for other financial institutions to follow.

A glimpse at the cheer worthy, jeer worthy, and tear worthy stories for the week of March 8, 2010.

For many credit unions, most share growth occurs in the first quarter of the year. What will credit unions do with the money? Can they, or should they, turn it away?

A higher profile for credit unions in 2009 drove growth in membership and share balances, giving credit unions ample liquidity headed into 2010.

Proposed legislation around the country is opening the market for credit unions to compete for municipal deposits, but a law circulating in one Southwestern state assumes a more aggressive position.

Municipal deposits could spur local economic recovery and development.

Considering notional versus marginal costs is vital for deposit pricing during a period of sustained low interest rates.

The CUJournal reported today that Torrance Community Credit Union launced a deposit capture iPhone app. That brings the (known) institutions to 5: 3 are credit union, 2 are bank.

Gesa Credit Union’s Colossal Checking product does more than generate high balances. It attracts account holders who are willing to invest their full financial relationship with the credit union, and its rate-sustaining e-initiatives educate members about electronic services.

Credit unions and banks are running neck-in-neck in launching remote desposit iPhone apps.

Home capture can have a positive impact on growth strategy.

The results from late 2008 merger activity can be seen through the lens of one marketplace: Washington State. Plus an infographic: Deposit Market Share Distribution of Performance by State

HSAs contribute to a credit union's robust deposit strategy.

Michigan's prize-linked savings program puts members on a revolutionary road.

Affinity programs offer another way for credit unions to connect with the market.

Health care reform is heating up in Washington, D.C., and credit unions across the country are joining in the search for effective health care solutions.

The speed at which deposit capture tools have evolved since Check 21 legislation was enacted in 2004 has been dizzying. In five short years, we’ve seen branch capture, merchant capture, ATM capture ... and now teller capture.

Credit unions add a record amount of shares and pick up market share.

Place your bets, because this article predicts the winner of this year’s World Series by conducting an analysis of credit union performance in Pennsylvania and New York.

In March 2008, Digital Federal Credit Union ($4.5B, Marlborough, MA) launched a remote deposit capture service for members which has significantly increased their number of deposits.

It’s time for financial services to be more involved in healthcare reform. Healthcare costs are rising exponentially. The national media has set the stage. Credit unions must step up to the plate and bring more healthcare value to the members.

While continuing to help members with their financing needs, there is an opportunity to serve members with their healthcare needs. Here are three ways to build your program.

Patelco's HSA service has grown into a thriving program: deepening relationships with their SEGs, and increasing member penetration at those SEGs.

Share balances grew by the largest amount in a decade over the last 12 months, an increase owed to consumers re-focusing on thrift and credit unions building consumer trust.

According to Callahan & Associates analysis, a minimum of 15-20% of recently merged branch deposits find a new home during the year a merger or sale occurs. This suggests that between $1.8 and $2.4 billion from Guaranty Bank’s 162 branches will be “in play” over the coming year.

FirstLook Second Quarter data shows strong performance and annual growth rates for credit unions with assets between $500 million and $1 billion.

According to Callahan & Associates research, a minimum of 15-20% of “sold” branch deposits find a new home during the year a merger or sale occurs. This suggests that between $3 to $4 billion dollars from the 346 branches will be looking for a new home due to the Colonial Bank failure.

At June, there are 154 credit unions in the "Billion Dollar Club". Callahan's First Look program provides early insight into the performance of the nation’s largest credit unions.

When it comes to surplus liquidity, these are unprecedented times for credit unions.

Credit unions face tightening margins and a competitive environment for deposits in this historically low interest rate environment. How can a credit union adjust pricing strategy to best fit their specific market conditions?

Preliminary second quarter data shows credit union asset growth increasing thanks to strong quarterly performance in the share portfolio.

Credit unions experienced significant share growth over the last 12 months. But how will this affect deposit market share?

This article walks you through the steps of drilling down through national industry trends in order to identify information that you can apply to your credit union.

With consumers increasing their rate of saving, credit unions are seeing a boost in their share portfolios.

While the income statement is getting most of the attention, key components of the credit union balance sheet have captured record growth in the first quarter.

Credit unions across the country have seen record share growth due to a confluence of events.

Twelve Month Share Growth at year-end 2008

This article uses First Look 4Q 2008 data to examine how credit unions have priced their deposit products over the last three years as the Federal Funds rate fell from 5.25% to a target range of 0-25 bps.

This chart illustrates the result of select major bank mergers just prior to 2008. Callahan research shows that bank branch deposits commonly decline by approximately 15-20% in the period following the announcement and completion of a bank merger or acquisition. In 2008, three of the nation's top 15 banks announced they would be acquired suggesting unprecedented deposit capture opportunity for credit unions.

Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank's deposits will change financial institutions within a year.

Members are seeking money market accounts to strike a balance between rates and liquidity.

As check volume drops off, what method of payment are consumers now using to make their payments?

Does your credit union have a multi-pronged delivery approach? Knowing how members access the credit union and why they choose their preferred channels will help your MSRs and agents respond appropriately in a variety of sales situations.

Turmoil in the financial world can churn up deposits as consumers transfer funds to minimize losses or liquidate investments. Other influencing factors include mergers and failures in the financial industry. These shake-ups can have lasting regional consequences.

A CEO offers advice from the trenches on helping members in a struggling local economy.

The June data shows credit unions continue to seize momentum and are building member relationships with long-term opportunities.

As of June 2008, member business loans are the fastest growing loan category for credit unions. Annual growth reached 18.1% in June for a total outstanding balance of $24.6 billion.

With the passage of the Check 21 Act in October 2003, financial institutions were permitted to process images through the Federal Reserve, lending to increased use of imaging technology. Many larger banks have taken advantage of the imaging process, linking branches and operations centers across the globe.

Boomer retirement represents a great opportunity for credit unions, but how do they compete with the many brokerage firms who have cornered the market?

Information is a form of currency in the digital age. The Call Center is a pure source of it.

As loan demand remains solid, credit unions are actively managing their liquidity. Borrowings are on the rise, up 74.1% over the past 12 months among credit unions participating in Callahan & Associates’ First Look program.

Implementing a HSA program takes plenty of skill and knowledge. Avoiding the eight mistakes below will help ensure that your program is one of unprecedented success.

Results from a recent nationwide credit union call center survey reveal key metrics for measuring call center productivity.

Total credit union borrowing rose in 2007, even as fewer credit unions reported outstanding balances. As credit unions continue to see increased loan demand, total borrowing may continue to rise.

Credit unions experienced the fastest growth in share balances in 4 years as higher yielding accounts drove much of the growth

Since Check 21 became law, we have seen the transition from paper settlement to the digital domain. Paper processing is now more the exception than the standard, and the system is still evolving.

Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.

The economic stimulus package signed into law last week could positively impact results in 2008 if credit unions act quickly to ensure members understand how they can help them maximize the tax benefits.

Credit union members say that increasing savings and reducing debt are critical priorities for the coming year. Helping members not only identify appropriate goals, but track their progress towards these goals is a key opportunity for credit unions in 2008.

Preliminary fourth quarter data shows strong credit union share growth. This share growth has also had an impact on the composition of the share portfolio.

Check cashing, payday lenders and pawnshop locations now out number McDonald’s franchises in the United States 2 to 1.

As volatility in the external market continues to make investors nervous, credit unions have the opportunity to get a jump on deposit growth in 2008.

The key consideration for credit unions and their investment programs is to add operational and service support in a fiscally responsible way to ensure that the credit union's key ratios continue to improve.

In an increasingly competitive industry, multiple touch-points for members provide access, convenience, and a connection with the financial institution. What are some different ways that credit unions are expanding without the cost of a traditional branch?

Keep these three steps in mind when looking to expand your branch network.

You shouldn't have to wait for your first million to see a decent return on your money, was the message of BECU's ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.

After holding the Federal Funds rate at 5.25 percent for more than a year, the Federal Reserve has now lowered the target rate by one percent in less than two months. Will the reduction in rates be a positive for credit unions?

Interest refunds and bonus dividends offer members additional value, extend the cooperative model, and differentiate your CU from the neighborhood bank.

A new program partners financial insitutions and United Way in order to facilitate members' charitable giving per debit or credit transaction.

As year-end approaches and budget and tax decisions are made by members, the need for guidance becomes particularly important as financial product offerings become more complex.

What’s your plan for growing deposit volume, strengthening member relationships and expanding your business member base with remote deposit capture?

IRAs represent a large potential growth opportunity for credit unions. As the end of year approaches, now is the time to make members aware of their IRA options.

As people are inundated with varying messages concerning their personal health and healthcare decisions, credit unions can capitalize on their role as a trusted advisor to make sure a members healthcare needs are met – in addition to their financial needs.

With the uncertainty of interest rates and a highly competitive marketplace, a growing number of financial institutions are exploring new strategies and initiatives in an effort to grow and stabilize their funding base.

Credit union branches are sprouting at a rate of almost 1,000 a year, but generally these are not the branches of small credit unions. With total office expenses rising 11.4% in 2006, even when credit unions outgrow their only branch, they find it very expensive to expand.

As the Federal Funds target rate drops, credit unions have to reconsider their own pricing strategies. These options may help credit unions drive share growth.

As the Federal Reserve lowers the Federal Funds Rate, credit unions may have to adjust their pricing strategies in order to maintain, and grow, their core deposit levels.

For many credit unions share inflows over the past 18-24 months have come from the increased member demand for share certificates...

As autumn arrives and leaves change, take advantage of this time of year. The upcoming months are an opportune time for credit unions to attract new members and to grow deposits through HSAs.

Credit unions have long been offering services that complement a health savings account program (even before the health savings account was invented!), and there are even more options available to differentiate your product and add member value.

There is no question the effects of the subprime meltdown have caused a ripple effect through the world’s financial markets.  The impact of this to credit unions could be positive.

Market approach, back-office set-up, and scalability are just a few issues to consider when approaching the burgeoning Health Savings Account product market.

Simply understanding and being able to effectively explain the HSA can make your program more successful.

Credit unions with a high Member Service Usage score have a high number of core account relationships with their members.

It started off as a normal trip to the grocery store. However, it turned out to be a lesson in market differentiation and consumer-directed health insurance education.

As with any new product, member education is key. But health savings accounts (HSA) introduce credit union employees and members to elements of health care decisions representing new, complex issues.

With so many financial institutions chasing new business dollars, could remote deposit services define how credit unions are going to compete going forward?

While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.

A preliminary look into first quarter data shows continued momentum in credit union growth in 2007.

By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.

While many credit unions are finding success in share certificate growth, others are pursuing innovative strategies to achieve results in regular share, money market and share draft accounts.

Credit unions that are considering adopting an overdraft privilege service should consider two things: first is it a well designed product that produces projected results and second, is it member-friendly?

Learn about Jim Blaine's focus on members' financial needs.

With more boomers heading toward retirement, it’s imperative to offer a solution that provides members with a low-cost guaranteed stream of retirement income.

Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.

The recent release of year-end data show that credit unions have $26.8 million in Health Savings Account (HSA) deposits. As more people turn to consumer-directed health care, now is the time to consider entering this exponentially growing market.

Are you satisfied with less than 10% market share, knowing that your credit union promotes the philosophy of providing your members with the best financial solutions?

With 529 college savings plans being reported by the NCUA for the first time, where do credit unions stand and what is the market in which they are competing?

Exponential growth – Rising health care costs – Continued attention in Washington. These are just a few reasons why more and credit unions are getting in the Health Savings Account market early.

Opportunities abound during tax time to attract new members and protect and educate current members.

Preliminary fourth quarter data from Callahan’s First Look program indicates some surprising results as 2006 came to a close

While negative savings rates make share growth more challenging, other market dynamics like interest rates and investor confidence have the potential to provide a lift.

A technique from the life insurance industry can be just as valuable for marketing financial products and services.

With credit unions relying more and more on share certificates for growth, are higher rates working?

“Ambidextrous” credit unions have generated the strongest growth numbers, regardless of credit union size, over the past several years.

While growth remains a challenge is some areas, there are other areas in which credit unions are outperforming the market.

Security concerns still keep many consumers from utilizing and realizing the benefits of the online channel. The credit union that addresses member concerns will reap the rewards from its investment.

The Ratchet Mortgage and One account are two new lending products that align with the mission of credit unions.

Generation Y is increasingly socially conscious. As they mature, this large segment of the population will look to put their money where it matters. What can credit unions do to respond to this growing need for investments that help the community?