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Tuesday, November 20, 2018
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Callahan & Associates, Inc.
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Michigan State University Federal Credit Union tested new ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth when the $4.0 billion cooperative ran a pop-up branch in a suburban Michigan mall last December.
MSUFCU had opened its first branch in the Grand Rapids market, and although the institution has a large and loyal membership in its East Lansing headquarters, the expansion into a market an hour away offered new challenges and insights. Inspiration on how to drive awareness struck in November when the CEO noticed an open retail space in a location that would be heavily trafficked during the holiday season.
During two weeks of operations, the pop-up branch brought in nearly 800 adults and children and brought to light practices to try at other, permanent locations.
Learn more about MSUFCU's pop-up branch, including how the credit union planned for the branch and tracked results.
Attendees will learn:
Join Callahan & Associates and Deidre Davis, chief marketing officer for MSUFCU, for an interactive discussion about the credit union's pop-up branch and key learnings from the two-week experiment.
This event is available to Callahan clients with a WEBINAR SUBSCRIPTION. Sign up for the event through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Want access to webinars like this? Contact Callahan to learn more.
Related Resource: A Pop-Up Branch Serves As A Concept Testing Ground
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