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Thursday, November 01, 2018
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Callahan & Associates, Inc.
Callahan Leadership clients, please log in to register. All others, click here to learn more about the webinars available through Callahan's Leadership program.
Michigan State University Federal Credit Union tested new ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth when the $4.0 billion cooperative ran a pop-up branch in a suburban Michigan mall last December.
MSUFCU had opened its first branch in the Grand Rapids market, and although the institution has a large and loyal membership in its East Lansing headquarters, the expansion into a market an hour away offered new challenges and insights. Inspiration on how to drive awareness struck in November when the CEO noticed an open retail space in a location that would be heavily trafficked during the holiday season.
During two weeks of operations, the pop-up branch brought in nearly 800 adults and children and brought to light practices to try at other, permanent locations.
Learn more about MSUFCU's pop-up branch, including how the credit union planned for the branch and tracked results.
Attendees will learn:
Join Callahan & Associates and Deidre Davis, chief marketing officer for MSUFCU, for an interactive discussion about the credit union's pop-up branch and key learnings from the two-week experiment.
This event is available to Callahan clients with a WEBINAR SUBSCRIPTION. Sign up for the event through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Want access to webinars like this? Contact Callahan to learn more.
Related Resource: A Pop-Up Branch Serves As A Concept Testing Ground
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