Callahan Clients, please log in for direct access to:
Learn What You're Missing
Upgrade Your Subscription
We recently launched an all-new client portal to help you get the most out of your Callahan resources. Discover new features, access all analytics tools, get support, find relevant best-practices, and much more!
Note: Starting February 1, 2018 we will no longer support this version of the portal. Please click the button below and bookmark the new site for continued access.
Switch To The New Portal
Thank you for your interest in reading the fantastic content we have on CreditUnions.com! However, the page you are trying to access is for subscribers-only. To learn more, select an option below.
All users must now log in to read, research, browse, and have fun on CreditUnions.com. Yes, we still offer freebies. And, yes, it’s worth the extra effort.
Update Account Information
Tuesday, November 20, 2018
Add To My Calendar
02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
Callahan Leadership clients, please log in to register. All others, click here to learn more about the webinars available through Callahan's Leadership program.
Michigan State University Federal Credit Union tested new ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth when the $4.0 billion cooperative ran a pop-up branch in a suburban Michigan mall last December.
MSUFCU had opened its first branch in the Grand Rapids market, and although the institution has a large and loyal membership in its East Lansing headquarters, the expansion into a market an hour away offered new challenges and insights. Inspiration on how to drive awareness struck in November when the CEO noticed an open retail space in a location that would be heavily trafficked during the holiday season.
During two weeks of operations, the pop-up branch brought in nearly 800 adults and children and brought to light practices to try at other, permanent locations.
Learn more about MSUFCU's pop-up branch, including how the credit union planned for the branch and tracked results.
Attendees will learn:
Join Callahan & Associates and Deidre Davis, chief marketing officer for MSUFCU, for an interactive discussion about the credit union's pop-up branch and key learnings from the two-week experiment.
This event is available to Callahan clients with a WEBINAR SUBSCRIPTION. Sign up for the event through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Want access to webinars like this? Contact Callahan to learn more.
Related Resource: A Pop-Up Branch Serves As A Concept Testing Ground
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036