A Pop-Up Branch Experiment

Event Details

Michigan State University Federal Credit Union tested new ideas like a feedback wall, location-specific specials, and iPads loaded with financial literacy apps for youth when the $4.0 billion cooperative ran a pop-up branch in a suburban Michigan mall last December. 

MSUFCU had opened its first branch in the Grand Rapids market, and although the institution has a large and loyal membership in its East Lansing headquarters, the expansion into a market an hour away offered new challenges and insights. Inspiration on how to drive awareness struck in November when the CEO noticed an open retail space in a location that would be heavily trafficked during the holiday season.

During two weeks of operations, the pop-up branch brought in nearly 800 adults and children and brought to light practices to try at other, permanent locations.

Learn more about MSUFCU's pop-up branch, including how the credit union planned for the branch and tracked results.

Attendees will learn:

• How MSUFCU designed the pop-up branch to test new concepts.
• Why targeted technology was key to the branch's success.
• What didn't work in fast-paced the mall environment.
• How the credit union is deploying successful new concepts at other locations.

Join Callahan & Associates and Deidre Davis, chief marketing officer for MSUFCU, for an interactive discussion about the credit union's pop-up branch and key learnings from the two-week experiment.

This event is available to Callahan clients with a WEBINAR SUBSCRIPTION. Sign up for the event through the registration link above (note: you must be logged into CreditUnions.com to see the link).

Want access to webinars like this? Contact Callahan to learn more.

Related Resource: A Pop-Up Branch Serves As A Concept Testing Ground