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Wednesday, August 21, 2019
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02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
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Corning Credit Union ($1.5B, Corning, NY) for years has been working on a digital strategic plan to better serve members in the channels they most use. In its efforts, the credit union recognized it needed a new mobile and online banking provider to upgrade its technological experience and continue evolving for years to come.
After signing with a new provider, Corning kicked off a yearlong implementation process that culminated in a January 2019 go-live date. The scale and potential for disruption the conversion presented meant communication would be integral to a successful rollout, so the communication team tailored messaging for three key stakeholders: members, employees, and Corning's training and education department.
Join Callahan & Associates and Stephanie Carl, director of marketing and digital experience at Corning, for an interactive discussion about how the credit union created a formal team to implement a three-pronged, no-surprise communications strategy and ensure a smooth online and mobile banking conversion.
Webinar attendees will learn:
Carl will discuss the communications plan, member feedback, and tips for other credit unions undergoing similar conversions.
RELATED RESOUCE: Strong Communication Supports A Smooth Conversion For A New York Credit Union
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