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Typically, a SEG is a source for consumer member relationships. That’s the case at Franklin Mint Federal Credit Union ($1.4B, Chadds Ford, PA), too, but the Philadelphia-area cooperative also has a fast-growing business serving the banking needs of the SEGs themselves.
The credit union kicked off its SEG strategy in 2017 by dividing the business into three groups: small (1-25 employees), middle market (25-225 employees), and major (225 employees or more). The credit union already had the ability to serve the small and middle groups but not the major employers, so it beefed up its business suite and added a very competitive business checking product.
Join Callahan & Associates and Marc Ernest, chief relationship officer at Franklin Mint FCU, for an interactive discussion about how the credit union has leaned on treasury, ACH, and other business essentials as well as financial education and personal outreach to add approximately 500 select employee groups a year — serving the financial needs of both the employees and the businesses themselves.
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