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Callahan & Associates, Inc.
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WSECU ($2.8B, Olympia, Washington) gives back 4% of its net income to area non-profits. It even gets members in on the philanthropy.
For 2016’s Giving Tuesday — the first Tuesday after Thanksgiving — the credit union gave members $100 in cash and asked them to “do something good,” whether that meant donating to a non-profit or paying for a stranger’s dinner.
The Evergreen State credit union heard swiftly from employees, who wanted a chance to do something similar.
So when WSECU celebrated its 60th anniversary in 2017, it marked the occasion with its “Up to Some Good” initiative. An extension of the credit union’s Giving Tuesday efforts, “Up to Some Good” gave employees $60 to do something good across the WSECU footprint.
Learn more about this simple, yet effective, approach to increasing community involvement during the holiday season and encouraging employees to give back in meaningful ways.
Attendees will learn:
- What rules and guidelines the credit union put in place for the giveback initiatives.
- How many employees participated and which causes they chose.
- Why many small contributions can have a big impact.
- What WSECU has planned for the future
Join Ann Flannigan, WSECU’s vice president of public relations, and Callahan & Associates for an interactive discussion of the credit union's "Up to Some Good" initiative and best practices that any credit union can follow.
Related content: https://www.creditunions.com/articles/2-ways-to-engage-the-community/
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036