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PARTNER PERSPECTIVE Capturing Commercial Deposits

Would a merchant services program help your credit union grow deposits?

By Elan Financial Services
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August 05, 2019


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PARTNER PERSPECTIVE Insourcing Vs. Outsourcing

What should a credit union consider when evaluating its in-house credit card program strategy?

By Elan Financial Services
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June 10, 2019


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PARTNER PERSPECTIVE Building Deposits With A Merchant Services Program

Could your credit union capture more deposits with a merchant services program?

By Elan Financial Services
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May 13, 2019


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PARTNER PERSPECTIVE Digital Transformation: What’s Your Strategy?

Credit unions must put digital efforts at the forefront of their member acquisition and retention strategies.​

By Elan Financial Services
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February 04, 2019


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PARTNER PERSPECTIVE Mobile Apps, Wearables, & Invisible Payments: The Journey Toward Frictionless Payments

Is your credit union ready to embrace the world of frictionless payments?

By Elan Financial Services
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November 05, 2018


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PARTNER PERSPECTIVE Maximizing Profit Through Risk-Based Pricing

Risk-based pricing helps credit card programs succeed and comply by rewarding low credit risk behaviors and increasing access to the underserved.

By Elan Financial Services
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September 10, 2018


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PARTNER PERSPECTIVE Meeting The Challenges Of The Millennial Market

Millennials are drawn to credit card issuers that offer technology, maximum rewards, low fees, and social responsibility. How can credit unions position themselves to meet the needs of millennial members?​

By Elan Financial Services
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August 06, 2018


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PARTNER PERSPECTIVE Rising Fraud And Data Breaches Are In The Cards

How credit unions can prevent and respond to credit card fraud risks.

By Elan Financial Services
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May 14, 2018


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PARTNER PERSPECTIVE Cybersecurity: Managing Risks To Credit Cards

A layered, comprehensive approach is the key to delivering peace of mind.

By Elan Financial Services
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November 13, 2017


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PARTNER PERSPECTIVE Unsecured Vs. Secured: Facing The Challenges Of Unsecured Lending

A focus on growing the credit card portfolio can yield growth among multiple loan touch points.

By Elan Financial Services
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September 11, 2017


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PARTNER PERSPECTIVE Geolocation Technology: Adding Security And Reliability To Credit Cards

New tools add safety and reliability on the road or down the street for consumers making purchases with their credit union credit cards.

By Elan Financial Services
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May 08, 2017


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PARTNER PERSPECTIVE Recent Events Impacting The Regulatory Landscape

While the new administration and Congress could change the CFPB, the bureau’s rules remain in effect and should be the subject of careful compliance.

By Elan Financial Services
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March 06, 2017


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PARTNER PERSPECTIVE Creating Cardmember Stickiness With An Enriched Credit Card Product Suite

A credit card relationship with members enhances the bottom line and deepens overall engagement.

By Elan Financial Services
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November 14, 2016


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PARTNER PERSPECTIVE Embracing The Rewards And Risks Of Mobile Payments

Credit unions should provide as many mobile solutions to their cardmembers as reasonably possible while watching for new innovations to emerge.

By Elan Financial Services
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September 12, 2016


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PARTNER PERSPECTIVE Benefits Of A Robust Credit Card Product Strategy

One size doesn't fit all. Providing an extensive credit card product suite can enhance members' experiences and optimize portfolio revenue streams.

By Elan Financial Services
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May 09, 2016


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PARTNER PERSPECTIVE Key Service Qualities To Build Cardmember Satisfaction And Profitability

Learning culture, adaptive underwriting, minimizing disruptions are all part of a successful, profitable card operation.

By Elan Financial Services
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March 07, 2016


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PARTNER PERSPECTIVE Common Compliance Risk In Managing Credit Card Portfolios

What are common compliance pitfalls a credit union can fall into?

By Elan Financial Services
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November 30, 2015


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PARTNER PERSPECTIVE Engage Your Members With A Strong Cardmember Marketing Lifecycle Program

A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.

By Elan Financial Services
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October 05, 2015


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PARTNER PERSPECTIVE Increasing Regulatory Oversight On Credit Card Programs

Past congressional action creates ongoing, growing impact and compliance burden for credit unions.

By Elan Financial Services
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July 27, 2015


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PARTNER PERSPECTIVE Increasing Security Expectations From Cardmembers

By implementing some best practices below, your credit union can be well prepared to respond to inevitable fraud breaches in the years ahead.

By Elan Financial Services
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May 11, 2015


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PARTNER PERSPECTIVE Using Underwriting To Broaden Your Reach

Effective underwriting facilitates two primary benefits: driving profitable loan growth and engaging members.

By Elan Financial Services
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March 02, 2015


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PARTNER PERSPECTIVE Evaluating Channel Performance In Credit Card Marketing

It’s important to consider not only the acquisition channels you employ to drive new account growth, but also the channel’s influence on the underlying performance of these accounts.

By Elan Financial Services
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November 10, 2014


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PARTNER PERSPECTIVE Developing A Credit Card Strategy Leveraging Big Data

Big data presents great opportunity for targeting and incentivizing members with card offers.

By Elan Financial Services
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September 08, 2014


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PARTNER PERSPECTIVE Disintermediation’s Disruption In The Mobile Payments Space

How companies such as Paypal, Amazon, Apple, and Google Wallet have disrupted the credit union mobile payments market.

By Elan Financial Services
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July 28, 2014


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PARTNER PERSPECTIVE Generational Thoughts On Credit Card Account Acquisition

Lifecycle stage and peer group influence card members, so issuers should leverage appropriate marketing tactics that cater to the representative generation.

By Elan Financial Services
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May 12, 2014


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PARTNER PERSPECTIVE Credit Card Lending Versus Credit Card Spending

Do your members consider their credit card an emergency loan product or a smart spending tool?

By Elan Financial Services
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March 03, 2014


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PARTNER PERSPECTIVE The Coexistence Of Fixed And Variable Credit Card Pricing Strategies

When considering an effective pricing strategy, there are many variables credit unions need to address to ensure a safe and effective return.

By Elan Financial Services
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October 07, 2013


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PARTNER PERSPECTIVE Developing The Right Credit Card For Small Business Members

Best practices for balancing financial dynamics, product selection, underwriting flexibility, and the business population.

By Elan Financial Services
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July 08, 2013


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PARTNER PERSPECTIVE Insource Versus Outsource

Credit unions should consider the benefits and pitfalls of each strategy when managing their card portfolio.​

By Elan Financial Services
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September 10, 2012


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PARTNER PERSPECTIVE Rewards Programs Increasingly Important

Consumer spending is showing signs of rebounding and credit cards are re-emerging as one of the payment vehicles of choice.

By Elan Financial Services
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January 09, 2012


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