Financial Performance

Profitability

By Samantha Cristobal | March 9, 2020

Mortgage lending helps drive the loan portfolio to new heights while membership engagement deepens at cooperatives over the decade following the Great Recession.

By Celeste Karwan | June 11, 2019

Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.

By Sharon Simpson | March 13, 2017

A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.

 

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By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Chip Filson | Feb. 22, 2016

Credit unions need to value service as much as profitability and be able to show it.

By Callahan & Associates | Dec. 30, 2015

Credit card programs are obviously different from all other loan products: they provide open and available credit lines for many years, to be drawn at the cardholder’s discretion, while being completely unsecured.

By Callahan & Associates | Dec. 30, 2015

The session will include a tutorial on how to develop a profit and loss statement as well as instruction on how to identify what information you need and where to find it.

By SWBC | Dec. 7, 2015

Here are some time-tested ways to research, communicate, and “close the sale” that works for the debtor and the credit union.

An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.

By Aaron Pugh | June 1, 2015

Generations Community explains a three-pronged plan to catch members early and help them invest for life.

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

By Rebecca Wessler | March 9, 2015

This week, CreditUnions.com explores how today’s cooperative financial institution balances risk, perks, and member benefits.

You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.

By Andrew Bolton | Feb. 8, 2015

This cheat sheet offers a visual breakdown of the meaning behind two often-confused metrics.

By Janet Lee | July 7, 2014

Industry data reveals increased staffing numbers as well as evidence of enhanced employee roles and responsibilities among the nation's credit unions.

By Catherine Siskos | April 11, 2014

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.

By Drew Grossman | March 10, 2014

First Tech FCU created a chief investment officer role to manage the multibillion-dollar institution’s investment portfolio.

By Timothy Kolk | Feb. 3, 2014

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Elan Financial Services | July 8, 2013

Best practices for balancing financial dynamics, product selection, underwriting flexibility, and the business population.

By Andrew Bolton | Feb. 1, 2013

Callahan & Associates predicts the winner of Super Bowl XLVII through analysis of local credit union data.

By Aaron Pugh | Jan. 14, 2013

Redstone Federal Credit Union is reshaping the institution and adding direct revenue to the bottom line by adding core capabilities and hiring desirable developer talent.

By Lydia Cole | Dec. 10, 2012

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

Partner Perspective
Ramp Up Revenue Potential

By Cetera Financial Institutions | Nov. 19, 2012

Understanding maturity benchmarks is one key to creating a successful investment services program.

By Cetera Financial Institutions | Oct. 29, 2012

Tap into a well of new income potential through these small, strategic shifts.

By Mark Reed | Oct. 9, 2012

Credit unions are weighing opportunities for growth against increased expenses.

By Synergent | Oct. 8, 2012

Data mining at its core is about increasing response and results.

By Origence, a CU Direct Brand | Oct. 1, 2012

The truth about effective lending is all in the numbers.

By Cetera Financial Institutions | Sept. 17, 2012

Rethink advisor strategies to ramp up insurance and investment income.

By Aaron Pugh | Aug. 1, 2012

Don’t just store payment data to comply with regulations, use it to drive informed, successful growth in other areas.

By Callahan & Associates | July 1, 2011

Balance reward and risk to manage your credit card portfolio.

By Aaron Pugh | April 1, 2011

Environmental and societal changes necessitate a strategic approach to growth. As credit unions expand profitability analysis, how do they toe the line between fiscal stability and duty to members?

By Aaron Pugh | April 1, 2011

Ideas and principles that provide more bang for a credit union's buck.

By Aaron Pugh | April 1, 2011

One credit union renews its SEG focus to gain holistic relationships and a prosperous financial future.

By Brooke C. Stoddard | April 1, 2011

Billboards, TV commericals, and radio ads tout the benefits of credit union membership.

By | March 3, 2011

Mark Decello, executive vice president of KEMBA Financial Credit Union ($701M, Gahanna, OH), explains how the credit union nurtures its many successful SEG relationships. He offers tips on how to identify which SEGs will work best with the credit union and how to retain a positive relationship with SEGs.

By Rebecca Wessler | Jan. 3, 2011

Credit unions use profitability management to enhance membership value.

By Callahan & Associates | July 1, 2010

Growing a credit card program is easy in this environment; implementing a program scorecard allows for prudent and profitable growth.

By Lydia Cole | May 17, 2010

Callahan & Associates asks credit card industry expert Tim Kolk about how credit unions can understand, influence, and change the factors driving credit card program profitability.

By Timothy Kolk | May 3, 2010

A combination of economic forces and regulatory changes has created the perfect storm for credit card issuers, resulting in seriously impaired profitability.

By Rebecca Wessler | Jan. 1, 2010

Anheuser-Busch Employees Credit Union raises expense awareness and increases profitability.

By Callahan & Associates | Oct. 1, 2009

Since the beginnings of shared branching in the late 1980s, the concept has evolved into shared access. CUSOs around the industry provide local, regional, and national resources for credit unions and their members.

By Callahan & Associates | Oct. 1, 2009

When the economy turns around, will you be in a position to take swift action and gain an advantage over your comptittors?

By Callahan & Associates | Oct. 1, 2008

The graphs in this section come courtesy of Card Services for Credit Unions. By using the CSCU portfolio as a proxy, we are able to infer trends that are having an impact on the credit union card portfolio as a whole.

By Callahan & Associates | Oct. 1, 2008

Feature
Going Green

By Callahan & Associates | July 1, 2008

Don't call them "tree huggers;" they are entrepreneurs. Credit union executives are realizing that "going green" isn't just trendy, it's smart business. A sampling of how credit unions are appealing to members' desires to be eco-friendly.