Financial Performance

Retail Investments

By Aman Johal | Jan. 26, 2021

The financial constraints credit unions faced in 2020 provide insights for how to move forward in the coming year.

By Erik Payne | Aug. 7, 2018

Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.

By Marc Rapport | April 2, 2018

The Indiana credit union funds lending all year with an annual cash surge.


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By Michelle Parker | Sept. 12, 2016

In July 2016, Callahan & Associates surveyed 170 credit union executives from 40 states to gain insight into their current and emerging sources of non-interest income.

By CUSO Financial Services, L.P. | July 18, 2016

Establishing relationships across generations helps ensure future success for heirs and business for advisors.

By CUSO Financial Services, L.P. | Oct. 19, 2015

Here are some things to think about to attract and serve new generations of self-directed investors.

By Rebecca Wessler | June 1, 2015

This week on, check out tips and best practices from credit unions that have expanded their suite of financial products to include investment and insurance services.

By Marc Rapport | June 1, 2015

Credit unions on both coasts share how they ramped up new insurance and investment services.

You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.

By Callahan & Associates | July 9, 2014

A break down of the industry’s financial performance and impact in 1Q 2014.

By Aaron Pugh | May 12, 2014

Big ideas from this spring’s Finovate conference can help young, first-time investors connect with the stock market.

By CUSO Financial Services, L.P. | March 10, 2014

Six best practices and a credit union case study offer guidance on how to make a complicated transition run smoothly.

By Aaron Pugh | June 6, 2013

Third-party start-ups have made investing easier than ever before. But when it comes to the trust and education needed to coax small-scale investors back into the market, credit unions still have the edge.

By Aaron Pugh | June 3, 2013

Patelco’s self-directed online investment program helps members earn higher yields and achieve financial maturity.

By Andrew Bolton | June 3, 2013

By Cetera Financial Institutions | Dec. 10, 2012

Support, educate, and compensate to jump start referrals for investment and insurance services across the institution.

Partner Perspective
Ramp Up Revenue Potential

By Cetera Financial Institutions | Nov. 19, 2012

Understanding maturity benchmarks is one key to creating a successful investment services program.

By Cetera Financial Institutions | Oct. 29, 2012

Tap into a well of new income potential through these small, strategic shifts.

By Cetera Financial Institutions | Sept. 17, 2012

Rethink advisor strategies to ramp up insurance and investment income.

By Aaron Pugh | July 12, 2012

Tailor stock and retirement offerings to appeal to a diverse membership.

By Pete Snyder | July 9, 2012

Assess the benefits, features, and attributes of a retail investment program's structure to ensure you understand its function.

By Pete Snyder | July 9, 2012

Credit unions have options for the structure of their investment services program. Which option they choose will affect how involved they must be.

By Pete Snyder | July 9, 2012

Benchmark key ratios to improve your retail investment program's performance with this scorecard analysis.

By Guy Messick | July 9, 2012

Credit unions must arm themselves ahead of time in order to protect their book of business.

By Rebecca McClay | July 9, 2012

Day Air Credit Union grew its retail investment portfolio to $18 million in part by teaching staff to identify investors.

By INVEST Financial | July 9, 2012

A successful investment program requires a comprehensive plan of action and support to achieve the credit union’s defined goals.

Partner Perspective
Fee Income Growth Opportunities

By Cetera Financial Institutions | July 9, 2012

Credit unions have potential to be more profitable with investment and insurance services.

By Bailey Reutzel | July 9, 2012

Credit unions can play on casual dialogue and strange animation to create advertisements that engage viewers with a retail investment message.

By Rebecca Wessler | April 10, 2012

There's no place like Spokane, WA when it comes to markets that are favorable toward credit unions.

By Brooke C. Stoddard | April 1, 2011

A state-of-the-art retail branch is the first step in achieving higher performance in deposit levels, loan production, sales, and referrals.

By Aaron Pugh | March 21, 2011

Achieving success on and off the balance sheet is possible but requires strategic positioning.

By Lydia Cole | Feb. 21, 2011

Determining the performance of retail investment programs enables credit unions to improve value to members and the bottom line.

By Callahan & Associates | Oct. 1, 2010

Benchmarking is a valuable method for identifying areas of improvement in any retail investments program.

By Callahan & Associates | Oct. 1, 2010

The 2010 Retail Investment Services Study provides industry-specific performance data and benchmarking tools that address the needs of credit unions.

By Callahan & Associates | Oct. 1, 2010

Credit unions must arm themselves ahead of time in order to protect their book of business.

By Chip Filson | April 1, 1999

Since 1990 the total assets of all mutual funds have grown over five fold to a total of $5.0 trillion. Many credit union members use mutual funds as part of their savings or through 401K plans. But few credit unions have been able to develop programs that serve either a significant percentage of these members or their assets. If credit unions aspire to follow their members into non-insured financial services, finding a strategy to compete in the mutual fund business is critical.

By Callahan & Associates | July 1, 1998

In times when it becomes more difficult for credit unions to fully lend their available funds, investments become an increasingly larger part of earning assets. The time and skill requirements needed to properly manage this portion of the balance sheet are considerable. Investment managers are specialists in managing portfolios and have immediate access to market information and analysis that are unavailable to most credit unions. Credit union personnel, on the other hand, are generally much more capable of managing the risks of lending to members than they are of managing the vagaries of the bond market.