Financial Performance

Return On Investments (ROI)

By Callahan & Associates, Inc. | March 4, 2020

Join Callahan & Associates and Jason Haley, managing director of ALM First's Investment Management Group and Sam Taft, assistant vice president, business development, Trust for Credit Unions, for a discussion about the latest economic and market insights along with investment trends for all U.S. Credit Unions.

By Rebecca Wessler | May 13, 2019

Five can't-miss data points this week on

By Sam Taft | April 18, 2019

ALM First Financial Institute presenters provide in-depth look at funding, liquidity options, and strategies as asset liability management stays top of mind.


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By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates | Nov. 21, 2016

Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.

By Callahan & Associates | Dec. 30, 2015

Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

Credit unions are keeping their powder dry waiting for rates to rise.

By Aaron Pugh | July 21, 2014

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Timothy Kolk | Feb. 3, 2014

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Aaron Pugh | Aug. 23, 2013

When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.

By Sharon Simpson | May 20, 2013

Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.

By Brooke C. Stoddard | March 27, 2013

How Coastal FCU learned to use data analytics to reshape its future.

By Jennifer Davis | March 11, 2013

Follow these steps to calculate the real ROI of your social media efforts.

By Rebecca McClay | Nov. 14, 2011

A Loan Saver application that reveals savings in converting to a Belvoir Federal Credit Union loan has already attracted several refis.

By Rebecca McClay | Aug. 29, 2011

A Utah credit union finds a way to turn "for sale" properties into "sold" properties while passing off tedious management duties.

By Aaron Pugh | June 27, 2011

Make even basic online touch points part of a larger strategy through games, education, and social networking.

By Alix Patterson | June 20, 2011

Value-added services aren’t just bait on the hook. For credit unions, they're a long-term business model.

By Lydia Cole | April 18, 2011

Delinquency, return on assets, net worth to assets: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.

By Callahan & Associates | Oct. 1, 2010

Focus on five areas to maximize efficiency and minimize expenditures.

By Michael Philbin | June 8, 2010

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By BYM Agency | Oct. 12, 2009

When marketing in a down economy, we strongly encourage credit unions and CUSOs to resist the urge to react by putting the brakes on their marketing budget. In a recession, marketing tends to be the first victim of budget cuts when, in reality, it is the most important tool a business has to aggressively thwart lost market share.

By Mike Philbin | Sept. 28, 2009

The Federal Open Market Committee (FOMC) Statement released last Wednesday had no major surprises. As the Fed recognized improvement in economic conditions, there are two important phrases that could influence the way credit unions manage their investment portfolios.

By Callahan & Associates | July 1, 2009

A lot has changed since DigitalMailer launched in 2000. Today credit unions are seeing the advantages of email marketing.

By Cathie Tierney | June 29, 2009

A look back at Community First FCU's loan sale shows that the sale was successful in creating profitable loans and loyal new members.

Partner Perspective
Small Branch Strategies

By Bancography | June 29, 2009

Branch convenience is paramount to members; it is the predominant venue for new account sales.

By Lydia Cole | May 14, 2009

Tracking branch performance is vital for all credit unions, but not all credit unions track performance alike. Different measures are important because although a branch may show excellent performance using one approach, using another approach may reveal an opposite result.

By Marquis | May 11, 2009

The Credit Union world sometimes seems split on the benefits of onboarding. Only about 40% of credit unions actually execute an onboarding strategy. So, what is onboarding and what are the key benefits?

By Lydia Cole | Feb. 23, 2009

A peer group comparison demonstrates larger branch networks can increase operating expenses, but the right approach can drive growth and increase sales productivity.

By Ray Springsteen | Sept. 8, 2008

As you develop your 2009 marketing plan, how do you incorporate the impact of your marketing dollars at the credit union?

By Marissa McGee | July 21, 2008

Your credit union’s website is one existing marketing channel that can increase your member knowledge and enhance the effectiveness of the credit union’s online sales strategies without increasing the budget.

By Callahan & Associates | Oct. 1, 2007

What distinguishes a credit union from other financial institutions … it’s the people, not the money.

Partner Perspective
Rx for Online ROI: Design

By | Aug. 28, 2006

Building a web site design that will help attract, serve and retain members through an online channel.

Partner Perspective
Rx for Online ROI: Usability

By | Aug. 14, 2006

Learn how to build a successful online banking system.

By Molly Francis | Feb. 6, 2006

In an environment of tight budgets, Altura Credit Union's marketing team delivers results and justifies its 2 million dollar annual budget.

Partner Perspective
VoIP – What Happened to My ROI?

By | Oct. 31, 2005

We have seen the rise of VoIP or “Voice over Internet Protocol” over the last few years. Is it a worthwhile investment?

By Harland Educational Services | March 7, 2005

Maximizing your investment in training requires not merely calculating ROI when launching a program but also continuously reviewing its effectiveness.

Partner Perspective
Training…Is It Worth It?

By Harland Educational Services | Feb. 7, 2005

Trainers and organizations work hard to keep costs low and results high. How do you calculate the ROI for traditional training?

By Melissa Murphy | Jan. 24, 2005

An often overlooked way to improve the return on investment of and new and existing programs is building a strong brand through effective public relations (PR).