3 Graphs That Show Second Quarter Member Service Success

Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.

By Stephanie Clark

The level of growth across member metrics is telling — both of the opportunity and demand in the market for financial services institutions that is not being fulfilled by banks, large and small.

MEMBERSHIP AND ANNUAL GROWTH
FOR U.S. CREDIT UNIONS^* | DATA AS OF 06.30.16
© Callahan & Associates | www.creditunions.com

2Q16_Membership_AnnualGrowth

^*For 5,976 credit unions. Source: Peer-to-Peer Analytics by Callahan & Associates

Membership has increased at the fastest second quarter rate since 2000. Credit unions now serving more than 106.4 million members.

AVERAGE MEMBER RELATIONSHIP
FOR U.S. CREDIT UNIONS^* | DATA AS OF 06.30.16
© Callahan & Associates | www.creditunions.com

2Q16_AvgMemRel

^*For 5,976 credit unions. Source: Peer-to-Peer Analytics by Callahan & Associates

Average member relationship expanded 4.4% to $17,340 — its highest level ever.

PENETRATION RATES
FOR U.S. CREDIT UNIONS^* | DATA AS OF 06.30.16
© Callahan & Associates | www.creditunions.com

2Q16_PenetrationRates

^*For 5,976 credit unions. Source: Peer-to-Peer Analytics by Callahan & Associates

Penetration rates are up year-over-year across major products, with share drafts in the lead. This indicates stronger and deeper relationships forming between members and their credit unions.