Relationship-Based Pricing

By Callahan & Associates, Inc. | Jan. 27, 2017

In this webinar, Resource One and Leaders Credit Union discuss the structures and best practices of the their relationship-based pricing programs.

By Erik Payne | Nov. 21, 2016

Credit unions in Texas, Tennessee, and Arizona share pricing structures and best practices for relationship-based loan products.

By Rebecca Wessler | Nov. 21, 2016

Three can't-miss data points featured this week on CreditUnions.com.


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By Marc Rapport | Aug. 22, 2016

The upstate New York cooperative mixes mobile offerings with online and in-person social relations to drive member, share, and loan growth.

By IMM: The eSignature Company | Nov. 9, 2015

Making it easy to modify loans increases yield and revenue while building loyal relationships to last beyond the original note.

By Rebecca Wessler | March 9, 2015

This week, CreditUnions.com explores how today’s cooperative financial institution balances risk, perks, and member benefits.

By Catherine Siskos | April 11, 2014

Competitiveness, income, risk, and engagement drive four distinct pricing models.

By Erik Payne | Feb. 10, 2014

FORUM Credit Union’s relationship-based checking account clicks with its membership.

By Rebecca Wessler | June 12, 2012

Get an in-depth perspective on Members 1st Federal Credit Union's successful lending strategies.

By Rebecca Wessler | April 23, 2012

As newspapers erect pay walls to content, their readers’ responses could offer insight into how credit unions can set their own prices.

By Timothy Kolk | Jan. 9, 2012

Credit unions can expect credit cards to remain a crucial piece of their portfolio in the year ahead, but they must be ready to manage them properly.

By Chris Tissue | April 16, 2010

The recession has affected all of our consumption habits in one way or another. But has it affected our loyalty?

By Chris Tissue | April 1, 2010

This edition is brought to you straight from the corporate communities that use this holiday to have a little fun and show some personality. And from the letters C and U.

By Chris Tissue | Feb. 8, 2010

Leveraging SEG relationships is a cost-effective way to focus your marketing energy and dollars.

By Annie Sebastian | May 29, 2006

Ent FCU provides a strong example of the need to continuously reevaluate one’s RBP program to ensure it meets both the members’ and the credit union’s needs.

By Annie Sebastian | May 15, 2006

While new members are desirable, a renewed focus on existing members may stimulate much needed growth in the credit union industry.

By Annie Sebastian | June 13, 2005

The profitability issue is still contentious for credit unions. As part of this, some consider relationship-based pricing (RBP) contrary to the democratic spirit of credit unions, but for others it a natural part of a cooperative. Digital Federal Credit Union's RBP program demonstrates how to create value without penalizing or segmenting the overall membership.

By Annie Sebastian | May 23, 2005

There are three primary RBP program structures. To determine the most appropriate for your credit union you need to have set objectives.