READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | June 20, 2022

Special loan programs at cooperatives across the country address equity, financial deserts, emergency aid, and climate change.

By Upstart Network Inc. | June 13, 2022

Margie Click, president & CEO at Agriculture Federal Credit Union, offers insights into her institution’s digital transformation and how embracing fintech partnerships is helping grow business.

By Aaron Passman | June 13, 2022

Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.

 

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By Sharon Simpson | June 6, 2022

GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar steps.

By Sharon Simpson | June 6, 2022

The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down payment on a home.

By E.C. Harrison | June 6, 2022

A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.

By Sherry Virden | June 6, 2022

The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.

By Sharon Simpson | May 23, 2022

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

By | May 23, 2022

Rates alone won’t cut it. To remain relevant today, tomorrow, and for years to come, credit unions must make an impact in the lives of their members and communities. These stories featured in the past month of CreditUnions.com show how.

By Sharon Simpson | May 23, 2022

The New York credit union addresses financial readiness for military members via basic budgeting guidance as well as more in-depth financial planning for soldiers heading down the wrong path.