READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | May 10, 2021

Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.

By Erik Payne | May 10, 2021

Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.

By Marc Rapport | May 3, 2021

User experience research helps specialists define and refine the BECU member experience.

 

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By Marc Rapport | April 26, 2021

Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.

By Marc Rapport | April 19, 2021

A marketing roadmap guides product promotion, development, and execution at the New York cooperative.

By Callahan & Associates | April 19, 2021

Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.

By E.C. Harrison | April 12, 2021

Bill Bynum, CEO of Hope Credit Union, makes the case for focusing on America’s poorest communities every day — not just during a crisis.

By Marc Rapport | April 12, 2021

Ann McMillian leads the charge to improve member and enterprise financial wellness at IH Mississippi Valley Credit Union.

By Erik Payne | March 29, 2021

Community First Credit Union Of Florida switched to an appointment-only model in 2020. Now, it has insights on how to make the brick-and-mortar experience better for all.

By Marc Rapport | March 29, 2021

Philadelphia FCU offers cash prizes and counseling sessions for winners of a campaign targeted to reach recipients of social services.