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Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Rebecca Wessler | Nov. 23, 2020

Offering appointments was no new perk at Northwest Community Credit Union, but a new tool developed internally in response to new lobby operations took member service to a whole new level.

By Rebecca Wessler | Nov. 23, 2020

DuPage Credit Union has offered online appointment scheduling for nearly 18 months, but the arrival of the novel coronavirus earlier this spring pushed the cooperative to rethink the necessity of face-to-face engagements.

By Rebecca Wessler | Nov. 23, 2020

When the novel coronavirus forced the lobby closure of Discovery FCU’s lone branch, the Pennsylvania credit union fought back with the rapid deployment of an appointment scheduling and lobby management system.

 

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By Rebecca Wessler | Nov. 23, 2020

Credit union leaders talk about the day-to-day operation of their systems; the past, present, and future benefits of appointment scheduling; and more.

By MeridianLink, Inc. | Nov. 2, 2020

How can you determine if your digital lending and account opening strategy is on track?

By Michael Zelna | Oct. 19, 2020

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.

By Total Expert Inc | Oct. 5, 2020

People-focused innovation will empower credit unions to grow virtual channel use post-pandemic.

By Marc Rapport | Oct. 5, 2020

West Virginia’s Element FCU launches easy-to-make customized landing pages for business members.

By William Hunt | Sept. 30, 2020

COVID-19 continues to make headlines for social and economic reasons. What else should credit unions know at second quarter?

By William Hunt | Sept. 30, 2020

During the social and economic uncertainty of the past several months, members and non-members turned to their financial institutions for help. Second quarter data tells that story.