READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | Oct. 11, 2021

Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.

By Erik Payne | Oct. 11, 2021

USALLIANCE’s self-built neobank strategy is designed to serve the underserved and disintermediate encroaching fintechs.

By Engageware | Sept. 15, 2021

This webinar shares the results of a survey of credit union leaders and where and how they plan to prioritize, invest, and allocate resources for member engagement for 2022.

 

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By Marc Rapport | Sept. 13, 2021

The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.

By Erik Payne | Sept. 6, 2021

A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.

By Erik Payne | Aug. 30, 2021

The Rhode Island cooperative splits its focus between members who live within five miles of its lone branch and those with a loan-only relationship.

By Callahan & Associates, Inc. | Aug. 26, 2021

During this webinar, Josh Garrison, vice president of consumer lending, and Kipp Riesland, financial wellbeing program manager for Patelco Credit Union, discuss how to help members rebuild their credit and avoid common challenges in the process

By MeridianLink, Inc. | Aug. 23, 2021

Scaling up is the easy part. MeridianLink’s Entry platform leads the way in scaling down the volume needed to deploy best-of-breed account opening and lending.

By Callahan & Associates, Inc. | Aug. 19, 2021

Jeff Sobieralski, director of financial health and wellbeing, and Michelle Straber, assistant vice president of learning and performance, Teachers Credit Union ($4.2B, South Bend, IN) discuss how the credit union formalized conversation training for employees to dig deeper into a member’s underlying financial health.

By Terafina Inc. | Aug. 18, 2021

Baron Conway (SVP, head of digital and product management at Nuvision Federal Credit Union, $2.7B) and Courtney Rowan, vp, digital experience at Citadel Credit Union, $4.4B) discuss how they have taken on digital transformation and looked at ways to reduce friction and enhance the member experience.