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Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Marc Rapport | Jan. 14, 2019

Stacy Armijo works across her enterprise and the community to amplify member service and brand awareness.

By Sharon Simpson | Jan. 7, 2019

Members compare their credit union experience against all other service providers, and anything but a seamless experience can have a dramatic impact on the relationship.

By Erik Payne | Jan. 7, 2019

Credit unions must strike the right balance between the risks they take and the rewards they seek.

 

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By Marc Rapport | Jan. 7, 2019

The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.

By Rebecca Wessler | Jan. 7, 2019

This past year, leaders at Callahan & Associates have noted several recurring themes that the firm has identified as opportunities for 2019.

By Erik Payne | Jan. 1, 2019

The ANATOMY series is a quarterly, multi-feature profile that explores the strategies and analyzes the performance of an exemplary credit union.

By Aman Johal | Jan. 1, 2019

What credit unions need to know about members, lending, asset quality, share balances, and more at third quarter 2018.

By Erik Payne | Jan. 1, 2019

After playing it safe for more than a decade, Infinity FCU sets a new course with checking accounts, consumer loans, and chutzpah.

By Erik Payne | Jan. 1, 2019

Infinity FCU’s marketing and business analytics teams collaborate on product-specific initiatives as well as long-term branch expansion plans.

By Maya Neuman | Jan. 1, 2019

Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.