READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Callahan & Associates, Inc. | Jan. 19, 2022

During this webinar, Callahan & Associates moderates an interactive discussion focused on how cooperatives can successfully advance member service with the right combination of high-tech and high-touch.

By E.C. Harrison | Jan. 12, 2022

VSECU is one of a few financial institutions that serves the needs of cannabis businesses in Vermont. By doing so, the credit union addresses an area of financial exclusion within its field of membership.

By E.C. Harrison | Jan. 12, 2022

As a values-based organization, VSECU takes seriously the cooperative principle of concern for community. This is evident in the community programs it supports, which range from securing better fuel prices to fighting food insecurity.

 

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By E.C. Harrison | Jan. 10, 2022

Member-directed giving, values-based programs, and the cooperative spirit all guide VSECU’s efforts to leave a positive impact on its community.

By Rebecca Wessler | Jan. 10, 2022

Three ways credit unions are creating engaged, loyal members.

By Marc Rapport | Dec. 13, 2021

Jeremy Cline helps Truliant FCU leverage data and teamwork to improve the member experience.

By Marc Rapport | Nov. 29, 2021

The Arizona cooperative commits time and money to fundraising, grants, and activities that revolve around the idea of giving back.

By Marc Rapport | Nov. 15, 2021

A revived role takes on traditional duties and new opportunities at United Federal Credit Union.

By E.C. Harrison | Nov. 1, 2021

The Michigan cooperative is going against the grain of other FIs by serving moderate to low-income members, opening new branches, and tapping CDFI funds to lend to people in need.

By Marc Rapport | Nov. 1, 2021

An avatar named Val, trained to interact like a live human, handles thousands of queries every month and improves the member experience at the Wisconsin cooperative.