READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Rebecca Wessler | April 25, 2022

Rates alone won’t cut it. To remain relevant today, tomorrow, and for years to come, credit unions must make an impact in the lives of their members and communities. These stories featured in the past month of CreditUnions.com show how.

By Sharon Simpson | April 25, 2022

Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.

By Marc Rapport | April 25, 2022

Kristine Rellihan works toward the ideal blend of efficiency, goal alignment, impact, internal service satisfaction, and process workflow at Dupaco Community Credit Union.

 

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By Marc Rapport | April 25, 2022

United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.

By Sharon Simpson | April 18, 2022

This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.

By Marc Rapport | April 18, 2022

Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.

By Marc Rapport | April 11, 2022

The Connecticut credit union has an in-depth plan for how it plans to help narrow the racial wealth gap and expand access to underbanked consumers.

By Marc Rapport | April 11, 2022

Through the Volunteer Income Tax Assistance program, cooperatives help prep and file tax returns for underserved community members.

By E.C. Harrison | March 28, 2022

Name, image, and likeness (NIL) contracts are still new, but three intrepid credit unions share best practices and lessons learned about building relationships with college players.

By | March 28, 2022

Inflation and international trade sanctions cast shadows over member spending behavior in the near future.