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Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Erik Payne | June 1, 2019

A credit union is more than the sum of its numbers, but these five data points help illustrate the strategies and opportunities facing the cooperative today.

By Rebecca Wessler | May 28, 2019

Five can't-miss data points this week on CreditUnions.com.

By Maya Neuman | May 27, 2019

First quarter performance data points toward a rise in membership and loan and share balances.

 

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By Sharon Simpson | May 20, 2019

A salary advance program at one of the nation’s largest credit unions helps members stop running in place and start saving for the future.

By Rebecca Wessler | May 13, 2019

Five can't-miss data points this week on CreditUnions.com.

By Erik Payne | May 13, 2019

MSUFCU journey mapped its eight-year-old online loan application process to identify, and address, pain points.

By Marc Rapport | May 13, 2019

The DC-area credit union has changed its name, its charter, and more as it works from a regularly updated strategic plan.

By Callahan & Associates, Inc. | May 8, 2019

Join Callahan & Associates and Holly Smith, vice president of marketing at Heritage FCU, for this interactive webinar about the credit union’s referral program, how the cooperative is evaluating its results, and which criteria it is changing in the future.

By E.C. Harrison | May 7, 2019

Nobody likes to hear “no,” especially when it comes to money, but credit union lenders are delivering the news and working with members to get to “yes.”

By Phylicia Atkins | May 7, 2019

The first few days of membership can make or break the entire member experience. Follow these steps to provide lasting value that fosters a long-term relationship.