READ & WATCH

Marketing

Visit Marketing to learn about credit unions strategies to attract members. Find vetted practices on branding, PR, social media, new member onboarding, financial wellness, engagement, and more.

By Callahan & Associates, Inc. | May 25, 2021

Learn how your credit union can expand both consumer and business relationships.

By Erik Payne | May 24, 2021

An in-house training program coaches member-facing staff on how to dig deeper during everyday interactions.

By Marc Rapport | May 24, 2021

Kenia Calderon Ceron is forging a deeper relationship between Iowa’s biggest financial cooperative and the state’s growing Latino population.

 

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By Erik Payne | May 24, 2021

Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.

By Terafina Inc. | May 19, 2021

Kal Majmundar, SVP and CTO of Patelco Credit Union and Raj Bandaru, EVP, Member & Support Services, Gesa Credit Union, discuss how they approach digital innovation and what they believe is essential for sustainability and accelerated growth.

By Marc Rapport | May 10, 2021

Cindy Jones spearheads First Financial’s efforts to improve financial health and literacy among Baltimore-area schools.

By Erik Payne | May 10, 2021

Patelco Credit Union’s small-dollar loan doubles down on financial wellness principles by helping members with low or no credit improve their financial station.

By Marc Rapport | May 3, 2021

User experience research helps specialists define and refine the BECU member experience.

By Marc Rapport | April 26, 2021

Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.

By Marc Rapport | April 19, 2021

A marketing road map guides product promotion, development, and execution at the New York cooperative.