Marketing

Branding

By Liz Furman | Aug. 15, 2016

As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.

By Marc Rapport | Aug. 1, 2016

White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.

By Stephanie Clark | Aug. 1, 2016

Strategies to help credit unions increase their social media presence.

 

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By Erik Payne | May 16, 2016

ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.

By Erik Payne | Dec. 14, 2015

How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.

By Erik Payne | Dec. 14, 2015

It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.

By Rebecca Wessler | Dec. 14, 2015

A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for them.

By Janet Lee | Nov. 30, 2015

Why member experience is important (and how to manage complaints when experience falls short).

An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.

By Erik Payne | Nov. 11, 2015

What General Electric’s newest ads can teach credit unions about employee recruitment.