Marketing

Branding

By Rebecca Wessler | Dec. 14, 2015

A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for them.

By Janet Lee | Nov. 30, 2015

Why member experience is important (and how to manage complaints when experience falls short).

An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.

 

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By Erik Payne | Nov. 11, 2015

What General Electric’s newest ads can teach credit unions about employee recruitment.

By Marc Rapport | Oct. 28, 2015

My plastic is now from a big bank, and that might matter to credit unions.

By CU Student Choice | Oct. 12, 2015

Brookings report details “selective” debt crisis; outlines impact of non-traditional borrowers and for-profit colleges.

By Elan Financial Services | Oct. 5, 2015

A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.

Partner Perspective
How To Bank On Social

By The Servion Group | Oct. 5, 2015

Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.

If you want to measure your website’s ROI, start tracking conversion instead of consumption.

By Marc Rapport | Aug. 1, 2015

Two Mazuma leaders reflect on the renovation of the credit union’s retail delivery network and brand strategy.