Marketing

Community Charter

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Jim Cardwell | Feb. 11, 2013

Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.

By Tony Ward-Smith | Feb. 11, 2013

Tony Ward-Smith believes merging is one option, but if your people have a strong sense of what the role of a credit union should be in what has become a very competitive, very challenging market, go for it alone!

 

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By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

By Jim Regan | Oct. 1, 2012

Regardless of charter type, it's product and services that drive long-term success.

By Wayne Vann | Oct. 1, 2012

If Blue Lakes really wants growth, it should let go of the idea of growing by SEGs.

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Charter Change?

By Brooke C. Stoddard | Sept. 28, 2012

Blue Lakes FCU needs to change its strategy to achieve better wallet share and member engagement. Its CEO thinks a shake-up in its field of membership will do the trick.

By Rebecca McClay | Sept. 13, 2012

Darden Employees Federal Credit Union stands out in SEG relationship management. Take an in-depth look at why.

By Chip Filson | Feb. 8, 2012

NCUA testimony before the House Financial Services Committee leaves elected officials with serious questions about the agency's actions.

By Aaron Pugh | Oct. 3, 2011

United is committed to a standard of community involvement, whether it’s down the street or across state lines.