Marketing

Community Charter

By Marc Rapport | May 13, 2019

The DC-area credit union has changed its name, its charter, and more as it works from a regularly updated strategic plan.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Gabriel Meyr | Feb. 15, 2016

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.

 

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By Marc Rapport | Feb. 8, 2016

A big Indiana credit union offers high rates to savers while a small Virginia credit union charges ahead with a community charter.

By Callahan & Associates, Inc. | Feb. 13, 2015

Callahan & Associates chairman Chip Filson and analyst Sam Taft discuss merger pitfalls and alternative organizational designs.

By Aaron Pugh | Dec. 15, 2014

Three tips from Lake State on how to enter a new market.

By Andrew Bolton | Feb. 11, 2013

National performance averages demonstrate the unique merits of both SEG and community charter strategies.

By Rhonda Cooke | Feb. 11, 2013

Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.

By Randy Karnes | Feb. 11, 2013

Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.

By Chip Filson | Feb. 11, 2013

As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

By Jim Cardwell | Feb. 11, 2013

Jim Cardwell addresses Circle-W's new challenge by advocating an assessment of key strengths and then pushing the reset button on their strategy for the future.

By Tony Ward-Smith | Feb. 11, 2013

Tony Ward-Smith believes merging is one option, but if your people have a strong sense of what the role of a credit union should be in what has become a very competitive, very challenging market, go for it alone!

By Brooke C. Stoddard | Oct. 15, 2012

A Midwestern credit union needs to appeal to a growing community membership but doesn’t want to alienate its long-time SEGs that represent the heart of the institution.

By Jim Regan | Oct. 1, 2012

Regardless of charter type, it's product and services that drive long-term success.

By Wayne Vann | Oct. 1, 2012

If Blue Lakes really wants growth, it should let go of the idea of growing by SEGs.

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Charter Change?

By Brooke C. Stoddard | Sept. 28, 2012

Blue Lakes FCU needs to change its strategy to achieve better wallet share and member engagement. Its CEO thinks a shake-up in its field of membership will do the trick.

By Rebecca McClay | Sept. 13, 2012

Darden Employees Federal Credit Union stands out in SEG relationship management. Take an in-depth look at why.

By Chip Filson | Feb. 8, 2012

NCUA testimony before the House Financial Services Committee leaves elected officials with serious questions about the agency's actions.

By Aaron Pugh | Oct. 3, 2011

United is committed to a standard of community involvement, whether it’s down the street or across state lines.

By | June 28, 2011

Bill Carrington, CEO of United Services Credit Union, explains the goals behind the credit union's shift to a community charter.

By Rebecca Wessler | Dec. 13, 2010

Building an active community footprint is an initiative that flows from the top down.

By Rebecca Wessler | Nov. 29, 2010

Community First Credit Union dedicates time and talent to causes that benefit the wider community.

By Rebecca Wessler | Nov. 29, 2010

When ABC came to Neenah, WI, the entire community pitched in to “Move that Bus.”

By Rebecca Wessler | Nov. 22, 2010

Building an active community footprint is an initiative that flows from the top down.

By Rebecca Wessler | Nov. 15, 2010

The credit union dedicates time and talent to causes that benefit the wider community.

By Rebecca Wessler | Nov. 8, 2010

Community First fosters a professional environment that encourages civic-minded employees.

By Rebecca Wessler | Nov. 8, 2010

Community First fosters a professional environment that encourages civic-minded employees.

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Market Support

By Rebecca Wessler | Nov. 1, 2010

Wisconsin credit union members understand the true value, and responsibility, of cooperative financial services.

By Rebecca Wessler | Nov. 1, 2010

Wisconsin credit union members understand the value and the duty behind cooperative finances.

By Rebecca Wessler | Oct. 25, 2010

Budget simulations teach students how to be penny wise and pound prudent.

By Rebecca Wessler | Oct. 25, 2010

Budget simulations teach students how to be penny wise and pound prudent.

By Lydia Cole | Oct. 21, 2010

In some instances community-chartered credit unions perform differently than credit unions with more traditional fields of membership.

By Rebecca Wessler | Oct. 18, 2010

CFCU sponsors brown bag events to educate legislators and advocate for the credit union movement.

By Rebecca Wessler | Oct. 18, 2010

Community First Credit Union sponsors brown bag events to educate legislators and advocate for the credit union movement.

By Rebecca Wessler | Oct. 11, 2010

Community First partners with its cities and the state to provide financial education to schools and the public.

By Rebecca Wessler | Oct. 11, 2010

Community First partners with cities and the state to provide financial education to schools and the public.

By Alix Patterson | Oct. 8, 2010

Mixed signals about the economy don’t diminish the positive work of credit unions.

By Alix Patterson | Oct. 8, 2010

Mixed signals about the economy don’t diminish the positive work of credit unions.

By Rebecca Wessler | Oct. 5, 2010

A superior member experience doesn’t start when a member walks through the door, it starts when an employee makes a commitment to WOW service.

By Chip Filson | Aug. 16, 2010

Why liquidate the credit union before the court’s expedited legal process had even run its course?

By Sharon Simpson | July 5, 2010

Changes in FOM strategy—mergers, community charter expansion, and youth outreach—have credit unions leveraging multiple identities to connect with their membership.

By Chip Filson | July 1, 2010

Critics of the credit union charter say it's been struck a fatal blow by economic troubles. They're wrong.

By Rebecca Wessler | June 15, 2010

Community First Credit Union keeps its focus on community members in and outside of the cooperative.

By Jeffry Pilcher | May 4, 2010

Many credit unions look at the rosy side of community charters without giving much consideration (if any) to these significant brand-level consequences.

By Lydia Cole | Jan. 12, 2010

Is your membership increasing on par with your potential membership? Here are three suggestions for member growth in 2010.

By Chris Tissue | Jan. 6, 2010

Leverage internal resources and processes to achieve organic membership growth.

By Brooke C. Stoddard | Nov. 9, 2009

Unfortunately, lawmakers are capable of writing flawed legislation, but meeting with and guiding them is easier than you would think.

By Callahan & Associates | Oct. 1, 2009

Credit unions have the unique moment to remind the community of the strength of the cooperative system by increasing their involvement in the community.

By | Jan. 26, 2009

As executives, we have a responsibility to ourselves to keep fit. As role models, we can help promote healthy lifestyles for our staff, and communities. One way is to get involved in the Cherry Blossom Ten Mile Run.

By Teri Hoffman | Jan. 12, 2009

Bank mergers and acquisitions, both large and small, provide a crucial opportunity for increasing membership and deposits in credit unions, as typically twenty percent of the disappearing bank's deposits will change financial institutions within a year.

By Dane Coalson | Nov. 17, 2008

The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?

By Lydia Cole | Sept. 22, 2008

Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a 500-yr flood. But through these difficulties, the credit union its members and the larger economy have forged stronger ties that can weather any storm.

By Callahan & Associates | Aug. 25, 2008

A former banker explains his personal conversion to credit unions and opportunities in the industry.

By Marsha King | Dec. 3, 2007

LCFCU works with various groups and resources to chart a course for the future.

By Leigh Anne Terry | April 2, 2007

Some quick summaries of a few “new” credit unions we would like learn a little more about.

By Callahan & Associates | April 1, 2007

Changing Oregon Telco to Unitus Community Credit Union is an ongoing overhaul. Some jobs are done, but a deposit mix, segment profitability, and cross-selling are now on the front burner.

By Molly Francis | March 5, 2007

As member growth continues to challenge the industry, a look at the experience of community chartered credit unions reveals that it takes time to generate market momentum.

By Annie Sebastian | May 15, 2006

While new members are desirable, a renewed focus on existing members may stimulate much needed growth in the credit union industry.

By Mary Royston | July 25, 2005

Neighborhood exceeds its peer group in member growth. Mark Arnold, SVP, candidly discusses Neighborhood’s strategic decisioning, challenges and advice about their experience with a community charter.

By Annie Sebastian | March 14, 2005

Distinguishing yourself, communicating and providing diverse services are keys to success when transitioning to and competing as a community chartered credit union.

By Tom Geggel | Nov. 8, 2004

Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.

By Callahan & Associates | Aug. 1, 1997

There has been a great deal of discussion and argument lately over fields of membership. The AT&T case has accelerated this, but the basic issues already existed and were ready to emerge. At the heart of discussions are "overlaps." For decades there have been "incidental overlaps," situations in which a number of members could join more than one credit union. They were held to a minimum, though.