Marketing

Email Marketing

By Marc Rapport | Feb. 11, 2019

This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.

By Erik Payne | Jan. 28, 2019

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.

By Callahan & Associates | Oct. 13, 2017

Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.

 

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By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates, Inc. | Sept. 29, 2016

Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Rebecca Wessler | July 11, 2016

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.

By Marc Rapport | July 11, 2016

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Aaron Pugh | March 28, 2016

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.

By Marc Rapport | Feb. 8, 2016

First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).

By Aaron Pugh | June 11, 2015

Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.