Email Marketing

By Callahan & Associates | July 1, 2009

Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.

By Callahan & Associates | July 1, 2009

Estatements and email marketing are becoming critical marketing and information channels, as credit unions strive to gain efficiencies without decreasing member service.

By Marquis | May 11, 2009

The Credit Union world sometimes seems split on the benefits of onboarding. Only about 40% of credit unions actually execute an onboarding strategy. So, what is onboarding and what are the key benefits?


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By Elliott Kashner | March 23, 2009

Before setting up a Facebook account, MySpace account, and a blog, it doesn't hurt to revisit the basics of Web 2.0 and understand the why's underpinning the evolution of new internet strategies.

By | March 9, 2009

In these difficult times, few things are guaranteed. Headlines announcing company layoffs, budget shortfalls and shaky consumer confidence attest to the continuing recession - the deepest in 70 years. So what can you count on? Gearing up marketing during a downturn, pays off...

By Denise Senecal | Jan. 5, 2009

As this year starts on a wave of economic uncertainty, it is clear that members are looking to their credit union for guidance and assistance.

By Denise Senecal | Nov. 24, 2008

Online members are accessing the credit union services through multiple touchpoints, with heavy use of online banking (multiple times per week) and monthly use of the credit union branch. In terms of their preferences, however, members are divided between those who prefer to avoid the branch and those who select channels based on convenience.

By Denise Senecal | Oct. 20, 2008

How can you increase bill pay usage at your credit union? This article details 10 action items to help members and credit unions with this technology.

Partner Perspective
Do You Want Fries With That?

By | Oct. 20, 2008

That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...

By Chip Filson | Oct. 13, 2008

Hear Chip Filson talk about how credit unions can make the most of these troubled economic times.